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LATEST ARTICLES


Lucas Beaufort And Anon Explore The Power Of Human Connection Through Art
French visual artist Lucas Beaufort brought his distinctive visual language to London on 15 and 16 October for the launch of Encounters with Lucas Beaufort, a collaboration with Anon
New Wave
13 hours ago


Martine Rose Reportedly Set To Take Over Balenciaga: What Could Be Behind The Change?
Martine Rose could be preparing for one of the biggest appointments of her career, with reports suggesting that the British Jamaican designer is set to become the next creative director of Balenciaga
New Wave
13 hours ago


Fear of God Fall 2026: Where Sport, Community and Culture Unite
Founded in Los Angeles in 2013, ‘Fear of God’ represents a particular vision of American design. For Fall 2026, the luxury fashion brand has turned to New York City, with a campaign exploring the relationship between sport, clothing and the communities that shape the city. Shot by fellow New Yorker Renell Medrano and styled by Miyako Bellizzi, the campaign brings together ESSENTIALS Fall 2026, ESSENTIALS Signature, NFL ESSENTIALS and NBA ESSENTIALS. New York, a melting pot o
Gia Yianni
2 days ago


Kylie Jenner Takes the Reins For Stella McCartney’s Winter Campaign Directed by Gia Coppola
The social media star and entrepreneur has kept headlines busy this week after her Victoria Secret Show debut and now continuing to bring luxury to fans of hers and Stella McCartney, Kylie Jenner fronts the brand’s new campaign shot on the beach in California. Photo Credit: Stella McCartney As the last quarter draws close to the Year of the Horse, Stella McCartney’s ‘Wild Horses’ campaign embraces her childhood love of the animal as it recognises their human connection and f
Leah Fan
2 days ago


Kris Jenner Joins Ferragamo for Its 2026 Holiday Campaign, “The Joy of Loving”
Photographer: Ilya Lipkin Ferragamo’s 2026 Holiday campaign casts Kris Jenner as a director, opening with her stepping into her role as the matriarch of a multigenerational dynasty, whose world is defined by familial love. The joy of loving inspired the House of Ferragamo since its inception and lies at the heart of the campaign. “One of the founding values of Ferragamo has always been of beauty that develops from craftsmanship, humanity and joy,” Chairman Leonardo Ferragamo
Amira Ibrahim
3 days ago


Kim Jones’ New Label Finds Its First Home at Hong Kong’s Central Yards
Photo Credit: Kim Jones Kim Jones is taking his next step on his own terms. The British designer will open the first global flagship of KIM JONES, his newly established label, at Central Yards in Hong Kong in 2027, bringing his latest creative venture to a city that has long held a place in his world. Set against the Victoria Harbour waterfront, the store will occupy one of five duplex maisons within Henderson Land’s ambitious new retail and cultural development. Spanning app
Anna Lazai
3 days ago


MEGAN THEE STALLION X GYMSHARK: HOT GIRL SH*T TAKES WORK
From the stage to the weight room, Megan Thee Stallion is bringing her Hot Girl energy to Gymshark. But behind the confidence is a message about discipline, self-love and showing up for yourself. Being a Hot Girl has never been just about looking good. At least, not according to Megan Thee Stallion. The Houston rapper has spent years encouraging her Hotties to embrace their confidence, celebrate themselves and take up space unapologetically. Now, she's bringing that same ener
Lottie Dionn
5 days ago


Emirates Expands The Luxury Travel Wardrobe With EK FIT And EK TRAVEL
Luxury travel is increasingly defined by the experience beyond the destination, with comfort, versatility and personal style becoming integral to how people move between cities.
New Wave
6 days ago


MARINE SERRE SPRING–SUMMER 2027:THE DEEP SHINE
For Spring–Summer 2027, Marine Serre explores the relationship between light, material and movement through THE DEEP SHINE. A study in sensuality and regeneration, the collection brings together couture craftsmanship and the ease of everyday dressing, where radiance emerges through texture, transparency and the body itself. Drawing on 1980s silhouettes, sculptural shoulders and fluid proportions meet trench fabrics, leather and sunbleached denim. Vintage silk scarves, upcycl
Annyk-Perrine Bapambe
6 days ago


ALO Brings Its Wellness Lifestyle To Berlin With First German Flagship
ALO is expanding its European presence with the opening of its first German flagship in Berlin, marking a significant step in the growth of the California born fashion and lifestyle brand.
New Wave
Oct 16
FEATURED ARTICLES


Martine Rose Reportedly Set To Take Over Balenciaga: What Could Be Behind The Change?
Martine Rose could be preparing for one of the biggest appointments of her career, with reports suggesting that the British Jamaican designer is set to become the next creative director of Balenciaga


NW’s Shop List - Fashion at Frieze
The second list is back with a new theme - Frieze London!
I pestered all of the New Wave team about what they would wear to Frieze. This time it wasn’t about trying to fit in or stand out as a “gatecrasher”, it was about how to strike the right balance between put together and effortless. Finding the middle ground between “I planned this down to my socks” and “I just threw on the first thing I saw” is important because whilst fashion makes a great impression wherever you go,


What Happened To Trapstar?: The Culture That Built Itself
In the mid 2000s, three friends from West London - Mikey, Lee and Will - started printing T-shirts from their bedrooms. No backing, no industry connections, no plan beyond making something they actually wanted to wear. The name came from a conversation with Lee's stepfather, who told them they were trapped and challenged them to make something of themselves. Mikey's response stuck: "We may be trapped, but there's a star trapped in everybody." Trapstar was born. Twenty years l


Anthony Vaccarello’s Saint Laurent: A Decade Of Power, Provocation And Parisian Glamour
When Anthony Vaccarello took over Saint Laurent in April 2016, succeeding Hedi Slimane, he inherited a house whose identity had been transformed by its previous creative director and whose commercial momentum had set an imposing standard.


Liza Keane on Survival, Vulnerability and Her LFW Debut
Liza Keane discusses her London Fashion Week debut as part of the British Fashion Council’s NEWGEN program. We talk about how existentialism, nihilism and the Disturbing Movies iceberg influenced the collection.
MOST POPULAR ARTICLES


Adidas Originals x ASOS Collection 04 Is Redefining the Modern Sportswear Wardrobe
There was a time when sportswear and fashion occupied two very different worlds. Performance came first, while style followed closely behind. Today, those boundaries have almost completely disappeared, with some of fashion's most influential collections emerging from the intersection of athletic heritage and contemporary design. The latest chapter of the Adidas Originals x ASOS partnership feels like another confident step in that evolution. Returning for its fourth exclusiv


Swatch x AP Royal Pop Makes Waves in the Watch World
The latest collaboration between Swatch and Audemars Piguet is already proving to be one of the year’s most sought-after watch launches, with early resale figures suggesting demand has quickly outpaced supply.


Miu Miu’s Ice Cream PR Box Knows We Want to Feel Something
Fleur de Lait turns fragrance into performance, revealing how luxury beauty increasingly relies on touch, memory and spectacle to survive online. You cannot smell perfume through a screen, so Miu Miu gave people something to dig into instead. For the launch of Fleur de Lait, the brand sent out a PR package that looked less like a traditional fragrance mailer and more like a tiny dessert ritual: kinetic sand sculpted to resemble melting ice cream, a silver scooper, a cooler ba


Doja Cat and Teyana Taylor Lead Ray-Ban x Meta’s Visionary New Era
What happens when timeless design collides with the future of connection? Ray-Ban and Meta have joined forces once again to reimagine how we see and share the world.


The Style Evolution of Michael Jackson
Long before the age of social media or the modern celebrity brand, Jackson mastered the art of world-building, using fashion, visual design, and sonic evolution to craft entirely new universes with each album.
CURRENT TRENDING ARTICLES


Kylie Jenner Takes the Reins For Stella McCartney’s Winter Campaign Directed by Gia Coppola
The social media star and entrepreneur has kept headlines busy this week after her Victoria Secret Show debut and now continuing to bring luxury to fans of hers and Stella McCartney, Kylie Jenner fronts the brand’s new campaign shot on the beach in California. Photo Credit: Stella McCartney As the last quarter draws close to the Year of the Horse, Stella McCartney’s ‘Wild Horses’ campaign embraces her childhood love of the animal as it recognises their human connection and f


Kris Jenner Joins Ferragamo for Its 2026 Holiday Campaign, “The Joy of Loving”
Photographer: Ilya Lipkin Ferragamo’s 2026 Holiday campaign casts Kris Jenner as a director, opening with her stepping into her role as the matriarch of a multigenerational dynasty, whose world is defined by familial love. The joy of loving inspired the House of Ferragamo since its inception and lies at the heart of the campaign. “One of the founding values of Ferragamo has always been of beauty that develops from craftsmanship, humanity and joy,” Chairman Leonardo Ferragamo


MEGAN THEE STALLION X GYMSHARK: HOT GIRL SH*T TAKES WORK
From the stage to the weight room, Megan Thee Stallion is bringing her Hot Girl energy to Gymshark. But behind the confidence is a message about discipline, self-love and showing up for yourself. Being a Hot Girl has never been just about looking good. At least, not according to Megan Thee Stallion. The Houston rapper has spent years encouraging her Hotties to embrace their confidence, celebrate themselves and take up space unapologetically. Now, she's bringing that same ener


ALO Brings Its Wellness Lifestyle To Berlin With First German Flagship
ALO is expanding its European presence with the opening of its first German flagship in Berlin, marking a significant step in the growth of the California born fashion and lifestyle brand.


NW’s Shop List - Fashion at Frieze
The second list is back with a new theme - Frieze London!
I pestered all of the New Wave team about what they would wear to Frieze. This time it wasn’t about trying to fit in or stand out as a “gatecrasher”, it was about how to strike the right balance between put together and effortless. Finding the middle ground between “I planned this down to my socks” and “I just threw on the first thing I saw” is important because whilst fashion makes a great impression wherever you go,
STYLE EVOLUTION OF SERIES


The Style Evolution of Michael Jackson
Long before the age of social media or the modern celebrity brand, Jackson mastered the art of world-building, using fashion, visual design, and sonic evolution to craft entirely new universes with each album.


The Style Evolution of Tupac Shakur
Few figures in hip-hop history have left an impact as profound as Tupac Amaru Shakur. Beyond his poetic lyricism and political fervor


Style Illustration Of Raye by Mischa Dungo
New wave in collaboration with Ravensbourne University worked on an exciting student program program that brings together the creative minds of talented students to reimagine fashion history. This unique initiative allowed students to dive deep into the evolution of iconic public figures by selecting three distinct eras from their chosen talents' careers. With a focus on understanding the stylistic details that defined these pivotal moments in fashion, the students meticulous


Style illustration Of Playboi Carti by Shannon Bowles
New wave in collaboration with Ravensbourne University worked on an exciting student program program that brings together the creative minds of talented students to reimagine fashion history. This unique initiative allowed students to dive deep into the evolution of iconic public figures by selecting three distinct eras from their chosen talents' careers. With a focus on understanding the stylistic details that defined these pivotal moments in fashion, the students meticulous


The Style Evolution of Tyler, the Creator
Like many other artists, Tyler incorporates his artistic vision and style, not solely through his music but also through his fashion.
FASHION WEEK REVIEWS


Stella McCartney Against the Current: Summer 2027 Runway
Paris Fashion Week let Stella McCartney Summer 27 collection tell the story of who is wearing the brand and drawing the connection between humanity, urgency and sustainability. The wearer is no stranger to ethical dressing however Stella McCartney arrived loud and clear with the message this season in a zero-wool show. Amongst the rapid moving pace of fashion month, the luxury designer gave viewers of the show the opportunity to steadfast their desirability to be swept under


How to Properly Care for Silk Clothing at Home
Silk has a reputation for being fussy, and it's not entirely undeserved. But most silk disasters come down to a handful of avoidable mistakes, not the fabric being as delicate as people assume. Once you understand what silk actually needs, keeping it in good shape at home is straightforward. Understand What Makes Silk Different Silk is a protein fiber, not a plant or synthetic one, which is why it behaves so differently from cotton or polyester in the wash. Heat, harsh deterg


Rory William Docherty discusses sophomore LFW show
Rory William Docherty introduces his brand in his own words as the second collection is showcased at London Fashion Week. Following up from a stellar debut last year, he presents “What Ties Us Together” to continue the story from last season’s (AW’26) “Identity.”


MOWALOLA SS27- THE HUNGER
There is an expectation attached to what power should look like. In fashion, and particularly for women in positions of authority, it has often meant the suit: shoulders sharpened, body contained, sensuality exchanged for seriousness. Mowalola Ogunlesi has little interest in playing along. “I’m running my company, and I wouldn’t dress like a ‘CEO’,” she says in the notes accompanying The Hunger, her Spring/Summer 2027 collection. Instead, Mowalola proposes another possib


Paul Costelloe Spring Summer 27 Review
Opening London Fashion Week yesterday morning guests awaited William Costelloe’s Creative Director debut at Paul Costelloe SS27. Invitee’s were ushered into Banking Hall to be seated with Pimm’s cocktails in the early hours of what would be a busy day of schedules. Opening the show was an illustration presented on a screen at the top of the catwalk depicting the late Paul Costelloe as a fox roaming London’s streets and carefully observing the craft of his designs. This beau


FENDI Brings The Peekaboo Into The World Of Cinema
Captured by photographer Laura Sciacovelli, the campaign presents the polished world of the film set and the quieter moments that exist behind it.


Zuhair Murad's Secret Garden Blooms at Couture Week
Zuhair Murad returned for Fall/Winter 2026 with a striking collection of couture gowns. Following the breathtaking lightness of the Spring/Summer 2026 Chiaroscuro, the F/W26 collection ventured into an enchanting nocturnal world of mysterious beauty flowing and flourishing beneath the moonlight. Exploring the idea of a "secret garden," the Lebanese couturier crafted a collection inviting the audience into a love story of strength and romance, merged in a dreamscape of lush fl


Elie Saab Brings Untamed Dreams to Couture Week
For Autumn/Winter 2026 couture, Lebanese-wonder Elie Saab invited guests into the deliciously sultry darkness of The Ball of Untamed Dreams, a fantastical masquerade where reality dissolves into illusion and glamour takes on an untamed spirit. Inspired by metamorphosis and the surreal, the collection imagines a grand gathering of dreamers whose extravagant attire reflects their wildest fantasies. True to Saab's signature aesthetic, opulence remains at the heart of every look,


Behind Every Mask Is Another Mask: Ashi Studio's Couture Exists Between Fantasy and Identity
Mohammed Ashi's latest couture collection transforms the masquerade into something far more intimate, asking what fashion reveals when it isn't trying to hide us. There is something strangely liberating about a mask. It conceals, but it also gives permission. Throughout history, masquerade balls have allowed people to become someone else for a night, stepping outside the expectations attached to their names, their status or their appearance. Ashi Studio's Fall 2026 couture co


Childsplay by Robert Wun at Couture Week
Robert Wun's Fall 2026 haute couture collection, Childsplay, transforms childhood nostalgia into a physical exploration of memory imagination, filtering familiar objects through the lens of couture. Rather than romanticising youth, Wun presents it as something both playful and uncanny, where cherished toys become larger-than-life sculptures and innocent memories take on an almost theatrical quality. The collection comprises razor-sharp, exaggerated silhouettes synonymous with
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