top of page

Profile

Join date: Sep 23, 2025

Articles (9)

Jul 13, 20263 min
How 47 Brand Is Quietly Rewriting London's Relationship With American Sportswear
Tucked away on Newburgh Street in the heart of Soho, '47's latest pop-up feels less like a traditional retail store and more like the kind of neighbourhood spot you stumble across by accident before wondering why nobody told you about it sooner. Shelves stocked with the iconic caps are stacked floor to ceiling with every colour imaginable, iced coffees are handed out as conversations unfold naturally, and there is no pressure to buy anything. Instead, visitors are encouraged to browse, try...

41
0
Jul 9, 20262 min
Behind Every Mask Is Another Mask: Ashi Studio's Couture Exists Between Fantasy and Identity
Mohammed Ashi's latest couture collection transforms the masquerade into something far more intimate, asking what fashion reveals when it isn't trying to hide us. There is something strangely liberating about a mask. It conceals, but it also gives permission. Throughout history, masquerade balls have allowed people to become someone else for a night, stepping outside the expectations attached to their names, their status or their appearance. Ashi Studio's Fall 2026 couture collection explores...

15
0
Jul 8, 20264 min
The Museum of Impossible Things: Why Schiaparelli Couture Exists Somewhere Between Fashion and Fine Art
There are certain exhibitions that change the way people look at the world. Not because they offer answers, but because they ask questions that linger long after the gallery has emptied. The best works of surrealism have always done exactly that.

70
0

Lottie Dionn

Writer

Writer

More actions
Mens Journal long.png

© 2023 by New Wave Magazine. Proudly created by New Wave Studios

bottom of page