ASOS & adidas Originals Launch Their Street Smart Collection Fit for Paris

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After a very successful first launch, ASOS & adidas Originals are back for Collection 05, an exclusive partnership with limited pieces that take the modern day lifestyle brands back to the 1980s with shoulder pads, fitted tailoring and loud prints. The sweet spot that both brands bring is the intersection of everyday tracksuits, striped quarter zips and knitted jackets designed to stand out from the crowd and selection on the e-commerce app.

Collection 05 takes a classic adidas Originals windbreaker jacket and bedazzles the upper section and neck funnel with green and silver embellished gems pushing the expected into something that feels more than ordinary for the wearer, designed for the everyday.

Photo Credit: ASOS x adidas Originals

Styled deliberately as outerwear, the imagery utilises the ease and comfort of everyday dressing while elevating the familiar through each of these considered details. From snakeskin print co-ords styled with gold statement earrings (as if the two piece animal print wasn't enough), to the bow-tied cuffs on navy tracksuit bottoms, the collaboration is a reminder that even the most functional pieces can hold a sense of occasion.

To celebrate the launch, ASOS and adidas Originals are hosting a four-day pop-up at the adidas store in Champs-

Élysées from 16th to 19th October giving customers the opportunity to try on and style the new collection just in time for the new season.

The collection is available to shop online for ASOS World members from 15th October and from 16th October globally.

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