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LATEST ARTICLES
The New Era of Wellness Culture: Why More Millennials Want to Feel 30
Wellness culture has changed dramatically over the past decade. What was once associated with green smoothies, yoga retreats, and Instagram-perfect routines has evolved into something far more practical, and far more personal.
New Wave
4 days ago
The Beauty Edit: All About Coelho Beauty
Coelho Beauty, founded by award-winning hairdresser Adrien Coelho, embodies his holistic approach to haircare and integrates it into daily routines.
Leah Hastick
5 days ago
The Rolling Stones Launch Crossfire Hurricane Rum
The Rolling Stones have entered the spirits market with Crossfire Hurricane Rum, a Jamaican blend now on sale in the United States, the United Kingdom and key European markets. The rum is notable for being the first brand to bring together liquid from four of Jamaica's remaining distilleries including Hampden Estate, Long Pond, Worthy Park and Clarendon, each of which produces a different style of spirit. The result is a blend that draws on the full range of the island's rum-
Vuk Winrow
May 13
The Balvenie and Daniel Arsham Explore The Philosophy Of Time and Legacy Through 'The Dawn of Our Spirit'
Luxury collaborations often lean heavily on aesthetics, but the newly announced partnership between The Balvenie and Daniel Arsham stands on the shared philosophy of craftsmanship shaped through time.
New Wave
May 13
Mount Street Neighbourhood Summer Festival Returns To Mayfair with Art and Cultural Exchange
As London begins to shift into its annual summer rhythm of exhibitions, garden parties and cultural gatherings, the return of the Mount Street Neighbourhood Summer Festival is perfectly timed.
New Wave
May 12
Hibiki’s New Global Campaign Turns Japanese Craftsmanship into Cinema
With The Masterpiece of Japanese Artistry, The House of Suntory positions Hibiki somewhere between the two, unveiling its first-ever global campaign as an immersive meditation on Japanese craftsmanship and beauty.
New Wave
May 12
W London Turns the Hotel Experience into a Wes Anderson Film Set
Hotels have increasingly become more than places to sleep during travel. For both locals looking to rediscover their cities and visitors searching for more immersive stays, hospitality spaces are evolving into cultural destinations in their own right.
New Wave
May 11
How To Find a Reputable Watch Dealer Online
Finding a reputable watch dealer online is essential for ensuring authenticity and peace of mind when purchasing luxury watches. Online shopping offers access to a vast global market, but it also presents risks from counterfeit products and unreliable sellers. Knowledge of the right steps can help buyers navigate these challenges and make informed choices. The process of purchasing luxury watches online has become increasingly common, drawing interest from those seeking both
New Wave
May 10
Poppi Is Here to Revolutionise UK Pre-drinks Culture
Pre-drinks, or “pres”, is a sacred ritual before a night out. Generally hosted at an agreed location like a pub or most likely a friend's flat, partaking in a pres is both an exact science and an art form deeply engrained in UK party culture across the country.
Check In To The Louis Vuitton Hotel Pop-Up Experience, Set To Open Later This Month
The Louis Vuitton Hotel Pop-Up experience is set to open on Friday the 24th to honour 130 years of the emblematic Monogram, and there’s much to anticipate.
Pillar Hall Reopens Alongside a Billion Pound Rethink of London’s Future, Inspired by The Past
There are openings, and then there are restorations of intent. With Pillar Hall, Des Gunewardena is reactivating a space that was always meant to hold energy. Set inside one of Olympia’s most historic buildings, the 30,000 sq ft destination arrives as a layered ecosystem of fine dining and hospitality. Under one roof sits Idalia, an all-day dining space; Pepperbird, a basement speakeasy; and Upstairs at Pillar Hall, a live music and events venue, three distinct environments d
POPULAR ARTICLES
The Richest Artist in the World Ranked by Net Worth
We’ve all seen stories about struggling musicians chasing impossible dreams before finally reaching superstardom. In reality, only a tiny fraction make it to the very top. But those who do often build fortunes that rival tech founders, athletes and Hollywood executives. The modern music business is no longer driven only by album sales. Touring, licensing, luxury partnerships and billion-dollar investments now shape the careers of the richest artists on the planet. The rise of
Check In To The Louis Vuitton Hotel Pop-Up Experience, Set To Open Later This Month
The Louis Vuitton Hotel Pop-Up experience is set to open on Friday the 24th to honour 130 years of the emblematic Monogram, and there’s much to anticipate.
Zara Larsson’s Pinterest Playground Is A Dream You Can Scroll Through
Zara Larsson’s effervescence spills over into her latest collaboration with Pinterest, Gifts for the Online Girlie.
A New Kind of Negroni Celebration With Campari x Ouchhh Immersive Experience
On Tuesday 23rd September 2025, the immersive venue Frameless will host an evening that blurs the lines between storytelling, mixology, and digital art.
Sprite Makes Waves on Vietnam’s Beach for an Immersive Festival of Culture & Music
New Wave attended Sprite Fest in Vietnam and hear from the brand's VP on why culture is the heartbeat of its advertising towards Gen Z.
Glenfiddich and Aston Martin Formula One™Celebrate British Craft with the Ultra-Rare Glenfiddich 1959 At Harrods
This summer we take on a remarkable moment in British heritage and innovation, as Glenfiddich, the world’s most awarded single malt Scotch whisky and the Aston Martin Formula One™ Team collaborate on a historic partnership through the launch of the Glenfiddich 1959.
Wellness Meets Style: Discover How Self-Care Became the Ultimate Lifestyle Trend
From chic yoga studios to stylish wellness retreats, self-care is no longer just about bubble baths and face masks; it’s about cultivating a holistic approach to living well.
Beckhams: Icons of Style and Success
In a mesmerising Netflix documentary, the lives of the iconic power couple, The Beckhams, are laid bare for all to see. This captivating exposé delves deep into their pasts as individuals and as an enamoured duo, offering viewers an intimate look at their extraordinary journey from the very beginning.
TRENDING LIFESTYLE
The Richest Artist in the World Ranked by Net Worth
We’ve all seen stories about struggling musicians chasing impossible dreams before finally reaching superstardom. In reality, only a tiny fraction make it to the very top. But those who do often build fortunes that rival tech founders, athletes and Hollywood executives. The modern music business is no longer driven only by album sales. Touring, licensing, luxury partnerships and billion-dollar investments now shape the careers of the richest artists on the planet. The rise of
Check In To The Louis Vuitton Hotel Pop-Up Experience, Set To Open Later This Month
The Louis Vuitton Hotel Pop-Up experience is set to open on Friday the 24th to honour 130 years of the emblematic Monogram, and there’s much to anticipate.
A Toast to the Girls! BuzzBallz New Flavour Is Touching Down in London
Today, for one day only, a 10-foot interactive gacha machine will appear at the riverside for the official UK roll-out of BuzzBallz’ newest flavour, Berry Cherry Limeade.
Calabasa Redefines a West African Icon Where Heritage Meets High Spirits
Created by Tobi Ojuri and Kwabena Asante, Calabasa is a UK-based premium drinks brand launching its debut palm spirit in February 2026.
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