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LATEST ARTICLES


New Wave Broadcasts a Lost Era Beneath the Streets of Olympia at Pillar Hall's Pepperbird Bar
Built upon Olympia's remarkable musical heritage, where giants including Jimi Hendrix and Pink Floyd once shook the walls above, Pepperbird carries that same spirit into the present through impeccable cocktails, live music and an atmosphere that seems to hum with stories waiting to be told.
New Wave
3 days ago


Better Sleep Habits for Women's Overall Wellbeing
Modern routines often leave people running on fumes, chasing endless to-do lists while sacrificing precious rest. Women frequently bear the brunt of this hectic lifestyle, balancing careers, families, and personal obligations at the expense of their own health. Neglecting sleep does more than cause morning grogginess. It actively undermines long-term health, mood stability, and mental clarity. Prioritizing nightly rest is a necessity for maintaining daily vitality. Image Sour
New Wave
3 days ago


Zuhair Murad's Secret Garden Blooms at Couture Week
Zuhair Murad returned for Fall/Winter 2026 with a striking collection of couture gowns. Following the breathtaking lightness of the Spring/Summer 2026 Chiaroscuro, the F/W26 collection ventured into an enchanting nocturnal world of mysterious beauty flowing and flourishing beneath the moonlight. Exploring the idea of a "secret garden," the Lebanese couturier crafted a collection inviting the audience into a love story of strength and romance, merged in a dreamscape of lush fl
May Uddin
4 days ago


Sunsets, Sounds & Skylines: An Evening at the Código 1530 Penthouse in Shoreditch
Last Friday, New Wave was invited to the Código 1530 Penthouse takeover on the rooftop terrace of the Aethos Hotel in Shoreditch. With its stunning views and luxurious interior, The Penthouse is an immersive cultural experience, aiming to reflect and celebrate the rich Mexican heritage and history behind each bottle of Código 1530 premium tequila. Following the initial launch party on 25th June, the Penthouse will be hosting events every Friday and Saturday until 11th July:
Iman Shaikh
4 days ago


The Strap Swap: Why Watch Culture Is Putting Rolex on Rubber
Sneaker culture taught a generation that the details are the point. That same energy has now moved eight inches up the arm. Sneakerheads worked this out years ago: the shoe out of the box is only the starting point. Swap the laces, change the insoles, rotate the pair by mood and forecast — the object becomes yours through the small decisions you make around it. That instinct has quietly migrated to watches, and nowhere is it more visible than in what is happening to the most
New Wave
Jul 6


The Science of Relaxation: How Everyday Products Are Changing the Way We Unwind
In a world that rarely slows down, the search for effective relaxation has become something of a modern obsession. From herbal supplements to sensory sprays, people are turning to a growing range of products to help their bodies and minds decompress - and the science behind why they work is more fascinating than most people realise. Relaxation is not simply the absence of stress. According to the American Psychological Association, it is an active physiological process - one
New Wave
Jun 16


No Rush & New Wave Hosts a Private Dinner And After Party at Aethos Shoreditch
It was this shared belief in community that made Aethos Shoreditch the setting for No Rush and New Wave's latest private dinner and afterparty, founded by duo Peter Xan and Rufus Besterman
New Wave
Jun 1


A Home Away From Home: Inside Mason & Fifth's New Belsize Park Guesthouse
Opening on a very quaint high street and just a stone's throw from Belsize Park station, Mason & Fifth's newest guesthouse offers something that feels increasingly rare in London: a genuine home away from home. After the success of the Primrose Hill, Bermondsey, and Westbourne Park, I was invited to spend a night at the newly opened North London location and, from the moment I arrived, it was clear that this wasn't aiming to be a traditional hotel experience. Instead, Mason &
Shenead Poroosotum
May 29


New Wave Broadcasts a Lost Era Beneath the Streets of Olympia at Pillar Hall's Pepperbird Bar
Built upon Olympia's remarkable musical heritage, where giants including Jimi Hendrix and Pink Floyd once shook the walls above, Pepperbird carries that same spirit into the present through impeccable cocktails, live music and an atmosphere that seems to hum with stories waiting to be told.


Poppi Is Here to Revolutionise UK Pre-drinks Culture
Pre-drinks, or “pres”, is a sacred ritual before a night out. Generally hosted at an agreed location like a pub or most likely a friend's flat, partaking in a pres is both an exact science and an art form deeply engrained in UK party culture across the country.


Check In To The Louis Vuitton Hotel Pop-Up Experience, Set To Open Later This Month
The Louis Vuitton Hotel Pop-Up experience is set to open on Friday the 24th to honour 130 years of the emblematic Monogram, and there’s much to anticipate.
POPULAR ARTICLES


The Richest Artist in the World Ranked by Net Worth
We’ve all seen stories about struggling musicians chasing impossible dreams before finally reaching superstardom. In reality, only a tiny fraction make it to the very top.


We Experienced ROSALÍA's Masterclass In Performance Art at The O2 with Marriott Bonvoy
Experiencing the show from the newly renovated Marriott Bonvoy Premium Suite offered not only a luxury perspective into one of modern music’s most ambitious live performances


Check In To The Louis Vuitton Hotel Pop-Up Experience, Set To Open Later This Month
The Louis Vuitton Hotel Pop-Up experience is set to open on Friday the 24th to honour 130 years of the emblematic Monogram, and there’s much to anticipate.


Zara Larsson’s Pinterest Playground Is A Dream You Can Scroll Through
Zara Larsson’s effervescence spills over into her latest collaboration with Pinterest, Gifts for the Online Girlie.


A New Kind of Negroni Celebration With Campari x Ouchhh Immersive Experience
On Tuesday 23rd September 2025, the immersive venue Frameless will host an evening that blurs the lines between storytelling, mixology, and digital art.


Sprite Makes Waves on Vietnam’s Beach for an Immersive Festival of Culture & Music
New Wave attended Sprite Fest in Vietnam and hear from the brand's VP on why culture is the heartbeat of its advertising towards Gen Z.


Glenfiddich and Aston Martin Formula One™Celebrate British Craft with the Ultra-Rare Glenfiddich 1959 At Harrods
This summer we take on a remarkable moment in British heritage and innovation, as Glenfiddich, the world’s most awarded single malt Scotch whisky and the Aston Martin Formula One™ Team collaborate on a historic partnership through the launch of the Glenfiddich 1959.


Wellness Meets Style: Discover How Self-Care Became the Ultimate Lifestyle Trend
From chic yoga studios to stylish wellness retreats, self-care is no longer just about bubble baths and face masks; it’s about cultivating a holistic approach to living well.
TRENDING LIFESTYLE


No Rush & New Wave Hosts a Private Dinner And After Party at Aethos Shoreditch
It was this shared belief in community that made Aethos Shoreditch the setting for No Rush and New Wave's latest private dinner and afterparty, founded by duo Peter Xan and Rufus Besterman


A Home Away From Home: Inside Mason & Fifth's New Belsize Park Guesthouse
Opening on a very quaint high street and just a stone's throw from Belsize Park station, Mason & Fifth's newest guesthouse offers something that feels increasingly rare in London: a genuine home away from home. After the success of the Primrose Hill, Bermondsey, and Westbourne Park, I was invited to spend a night at the newly opened North London location and, from the moment I arrived, it was clear that this wasn't aiming to be a traditional hotel experience. Instead, Mason &


The Richest Artist in the World Ranked by Net Worth
We’ve all seen stories about struggling musicians chasing impossible dreams before finally reaching superstardom. In reality, only a tiny fraction make it to the very top.


We Experienced ROSALÍA's Masterclass In Performance Art at The O2 with Marriott Bonvoy
Experiencing the show from the newly renovated Marriott Bonvoy Premium Suite offered not only a luxury perspective into one of modern music’s most ambitious live performances
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