Kylie Jenner Takes the Reins For Stella McCartney’s Winter Campaign Directed by Gia Coppola

19 minutes ago

2 min read

The social media star and entrepreneur has kept headlines busy this week after her Victoria Secret Show debut and now continuing to bring luxury to fans of hers and Stella McCartney, Kylie Jenner fronts the brand’s new campaign shot on the beach in California.

As the last quarter draws close to the Year of the Horse, Stella McCartney’s ‘Wild Horses’ campaign embraces her childhood love of the animal as it recognises their human connection and free spirit. Knowing the dedication the luxury label has to sustainability and ethical design, the brand is staying true to its roots and donating to support equine welfare charities globally.

The appointment of Kylie Jenner as the face of this campaign reminds fans of her reality TV career of her childhood love for horseriding, complimenting Stella’s ambition for the film. Directed by Gia Coppola (Palo Alto, 2013 & The Last Showgirl, 2024), the film watches Jenner playfully submerged herself in the West Coast waters in the Black Lace Velvet Dress. Also previewed in the campaign is the new season stand-out Gold Chainmail Halterneck top and the Tiered Pleated Satin Mini Dress paired with knee high black boots that give a glamorous twist on a traditional riding footwear.

The theme of glamour, unapologetically bold and feminine that runs through Stella McCartney’s campaign features

from Alex Consani, to Raye and now Kylie Jenner, consistently aligns with this year’s zodiac symbolism of independence and breakthrough. 'Wild Horses' places Kylie and the animal as the sole focus of the film as they co-exist equally through each shot.

https://video.wixstatic.com/video/0457f0_e80b8d7d018c4bcaac26f5a9e8717e3b/1080p/mp4/file.mp4

Video Credit: Stella McCartney

There is an awakening that seems to come alive in the campaign’s visuals with still calming moments of Kylie and the horse that juxtapose with freedom chasing motion shots inheriting the spirit of the brand. The Appaloosa bag, a new season favourite designed with vegan leather and equestrian-inspired details makes an appearance on Kylie Jenner. It’s said to be a recognisable symbol of Linda McCartney’s stallion named ‘Lucky Spot’.

Each detail in the campaign brings the consumer and audience closer to Stella’s design and thought process as the looks are given a life of their own to conquer the closing chapter of the Year of the Horse in Winter 2026.

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