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LATEST ARTICLES


Beyond the Statement Piece: How Gold Jewellery Is Shaping Contemporary Fashion
Jewellery has always occupied an interesting space within fashion. It can complete a look, alter its proportions or introduce a completely different mood without changing the clothes themselves. But contemporary jewellery is increasingly being approached as more than a finishing touch. From understated gold pieces to sculptural designs, jewellery has become an important part of how modern personal style is constructed. The shift is particularly noticeable in the way gold jewe
New Wave
6 days ago


Stella McCartney Against the Current: Summer 2027 Runway
Paris Fashion Week let Stella McCartney Summer 27 collection tell the story of who is wearing the brand and drawing the connection between humanity, urgency and sustainability. The wearer is no stranger to ethical dressing however Stella McCartney arrived loud and clear with the message this season in a zero-wool show. Amongst the rapid moving pace of fashion month, the luxury designer gave viewers of the show the opportunity to steadfast their desirability to be swept under
Leah Fan
Oct 1


OCTI PRESENTS AMMONITE — SS27
London-based jewellery designer Octi Ransom presents Ammonite, a new collection exploring water, transformation and the passage of time. Founded in 2022 by Octi Ransom, Octi is a Hackney-based jewellery brand exploring the relationship between nature, material and time. Through organic textures, natural forms and precious metals, the brand creates jewellery that feels like fragments of a much larger world. Inspired by ammonite fossils found along rivers and coastlines, the
Annyk-Perrine Bapambe
Sep 30


YUHAN WANG SS27 - SWEET NIGHTMARE
What exactly does a woman wear when nobody is watching? For Yuhan Wang, the answer might be three pairs of underwear at once. Or lace stockings with boxer shorts. Perhaps a striped polo thrown over lingerie, jewellery half-removed and caught in your clothes, or a tiny tea set strapped around your waist. For Spring/Summer 2027, Wang takes us somewhere fashion isn't usually invited: the bedroom with the door firmly closed. Titled Sweet Nightmare, the collection explores the d
Lottie Dionn
Sep 30


eBay Celebrates Authenticity During Milan Fashion Week
eBay’s Authenticity Guarantee at Milan Fashion Week, courtesy of the Cobrasnake. During Milan Fashion Week, eBay brought together the city’s fashion, media and creative communities at Spazio Maiocchi to celebrate the launch of its Authenticity Guarantee in Italy. The evening, titled listed, marked the introduction of the service for eligible fashion and luxury purchases on eBay.it, giving shoppers greater confidence when discovering pre-owned and luxury pieces across handbags
Samuel Fadairo
Sep 30


Octobre Éditions and Monocle Join Forces for a 10th Anniversary Capsule
Octobre x Monocle in London, courtesy of Octobre To mark its 10th anniversary, Octobre Éditions has partnered with Monocle on a collaboration bringing together their shared appreciation for design, quality materials, fashion, travel and modern living. The partnership introduces an exclusive three-piece capsule collection featuring two T-shirts and a cap, combining Octobre and Monocle branding with details inspired by the Monocle Café. Octobre x Monocle in London, courtesy of
Samuel Fadairo
Sep 30


POET-LAB REMEMBER SS27
Under a gloomy sky last Friday, designer Giuseppe Iaciofano showcased 19 looks and debuted his latest collection, “REMEMBER.” Inspired by the exploration of memory, heritage, freedom and identity, spectators watched as models of various ages, heights, races and sizes strutted down a gravel runway under Bethnal Green’s overground station. Cyber-fashion, futurism and exaggerated proportions were all central elements of the show, as dresses and ensembles took the stage. The fir
Leah Tézila
Sep 27


Natasha Zinko SS27 Review: Pay Per View
When discussing surveillance and reflection, typical conclusions can be that street cameras, phones and other modern technologies have allowed for everyone to see everything at all times. However, Natasha Zinko’s SS27 show at London Fashion Week chose to interrogate human behaviour when people are conscious of their audience, i.e how people behave when they know they're being watched. In collaboration with OnlyFans, this collection sought to provoke themes of freedom and powe
Leah Tézila
Sep 27


When the Manicure Became Part of the Look: Ray Chu’s Fans Only Club
At London Fashion Week, Ray Chu’s Fans Only Club made us look twice, and then look down. The presentation was full of details that would normally demand your attention first: colour, crystals, sharp tailoring and models moving through a crowded room. But after a few looks, we found ourselves watching their hands. It was a sunny afternoon, but the presentation space was already sweltering beneath the lights. Photographers moved around the models, flashes going off from every c
Gia Yianni
Sep 26


AI Makes Its Runway Debut at TULASI’s ‘Omnia Vanitas’: London Fashion Week
TULASI presents its SS/AW27 runway collection, Omnia Vanitas, at London Fashion Week on 20 September at The Royal Horseguards Hotel. British fashion designer and creative director Tulasi Parmar showcases a striking collection exploring timeless themes of beauty, power and wealth through regal colours and grand silhouettes. The range embraces the tension between physical identity and digital sensibility, while also challenging preconceptions of runway shows and limitations in
Amira Ibrahim
Sep 25
FEATURED ARTICLES


The Distance Travelled: Ib Kamara
As Ib Kamara steps away from Off-White, we look back at the extraordinary journey of the Sierra Leone-born creative whose path from displacement to some of fashion’s most influential spaces has been defined by imagination, African identity and a refusal to fit neatly into one creative box.


Rhythm & Roots: Foot Locker and Adidas Celebrate the Culture That Makes Carnival
Every August, London transforms - Foot Locker (now in its fourth year of showing up at Carnival) knows this better than most.


A Hip New Lifestyle by Marco Wilson
As the world drifts closer to artificially generated art coupled with a loss of community, people strive to relive the glory days of the late 90s and early 2000s. We become victims to our nostalgia, obsessing over vintage designs. In our hopes of making a better future we go back to our roots, our childhood to seek inspiration and share what brought us comfort with others. This is the philosophy that made NFL player Marco Wilson start Hip.3399 in 2024.
Marco and I sat down


PUMA Celebrates Jamaica’s Influence on Fashion, Music and Sport By Tapping DJ AG & Special Guests
Just one day after Jamaica’s Independence Day, DJ AG took over the brand’s Oxford Street flagship to explore the influence of his Jamaican heritage and the cultural threads that continue to shape the creative worlds of both himself and his guests.


Kate Halfpenny on Reinventing Bridal and Dressing the Woman Behind the Dress
Few designers have reshaped modern bridal quite like Kate Halfpenny. Before founding Halfpenny London in 2005, she worked as a VIP stylist, dressing figures including Kate Moss, Rihanna and Cate Blanchett. That experience shaped the philosophy behind her brand. Styling taught her to see clothing as a tool for confidence rather than decoration. “I wasn’t interested in dressing a bride as a version of a fairytale,” she says. “I was interested in dressing the woman underneath th
MOST POPULAR ARTICLES


Adidas Originals x ASOS Collection 04 Is Redefining the Modern Sportswear Wardrobe
There was a time when sportswear and fashion occupied two very different worlds. Performance came first, while style followed closely behind. Today, those boundaries have almost completely disappeared, with some of fashion's most influential collections emerging from the intersection of athletic heritage and contemporary design. The latest chapter of the Adidas Originals x ASOS partnership feels like another confident step in that evolution. Returning for its fourth exclusiv


Swatch x AP Royal Pop Makes Waves in the Watch World
The latest collaboration between Swatch and Audemars Piguet is already proving to be one of the year’s most sought-after watch launches, with early resale figures suggesting demand has quickly outpaced supply.


Miu Miu’s Ice Cream PR Box Knows We Want to Feel Something
Fleur de Lait turns fragrance into performance, revealing how luxury beauty increasingly relies on touch, memory and spectacle to survive online. You cannot smell perfume through a screen, so Miu Miu gave people something to dig into instead. For the launch of Fleur de Lait, the brand sent out a PR package that looked less like a traditional fragrance mailer and more like a tiny dessert ritual: kinetic sand sculpted to resemble melting ice cream, a silver scooper, a cooler ba


Doja Cat and Teyana Taylor Lead Ray-Ban x Meta’s Visionary New Era
What happens when timeless design collides with the future of connection? Ray-Ban and Meta have joined forces once again to reimagine how we see and share the world.


The Style Evolution of Michael Jackson
Long before the age of social media or the modern celebrity brand, Jackson mastered the art of world-building, using fashion, visual design, and sonic evolution to craft entirely new universes with each album.
CURRENT TRENDING ARTICLES


Stella McCartney Against the Current: Summer 2027 Runway
Paris Fashion Week let Stella McCartney Summer 27 collection tell the story of who is wearing the brand and drawing the connection between humanity, urgency and sustainability. The wearer is no stranger to ethical dressing however Stella McCartney arrived loud and clear with the message this season in a zero-wool show. Amongst the rapid moving pace of fashion month, the luxury designer gave viewers of the show the opportunity to steadfast their desirability to be swept under


When the Manicure Became Part of the Look: Ray Chu’s Fans Only Club
At London Fashion Week, Ray Chu’s Fans Only Club made us look twice, and then look down. The presentation was full of details that would normally demand your attention first: colour, crystals, sharp tailoring and models moving through a crowded room. But after a few looks, we found ourselves watching their hands. It was a sunny afternoon, but the presentation space was already sweltering beneath the lights. Photographers moved around the models, flashes going off from every c


KOSHIK: WHAT WE CARRY WITH US
At 23, Aida Maralian is building a luxury footwear label from something far older than herself. Rooted in Armenian memory, ancient craft and the stories passed between generations, Koshik asks what it means to carry the past without becoming trapped by it. Legend says that Armenia’s Areni Cave reveals its gifts only to those who enter with a pure heart. For Aida Maralian, that story has become part of a much larger one. The cave is home to the Areni-1 shoe, the world’s oldest


Timberland’s A to Z Is a Story Written by Culture:
Timberland looks to the people and communities that turned its iconic Yellow Boot into a cultural staple. For over 50 years, Timberland has existed at the intersection of craftsmanship, style and community. Now, The A to Z of Timberland celebrates the people, movements and moments that have shaped the brand beyond its original workwear roots. Tyshawn Jones for Timberland’s A to Z campaign, courtesy of Timberland The global campaign brings together a diverse cast of cultural f


FENDI Brings The Peekaboo Into The World Of Cinema
Captured by photographer Laura Sciacovelli, the campaign presents the polished world of the film set and the quieter moments that exist behind it.
STYLE EVOLUTION OF SERIES


The Style Evolution of Michael Jackson
Long before the age of social media or the modern celebrity brand, Jackson mastered the art of world-building, using fashion, visual design, and sonic evolution to craft entirely new universes with each album.


The Style Evolution of Tupac Shakur
Few figures in hip-hop history have left an impact as profound as Tupac Amaru Shakur. Beyond his poetic lyricism and political fervor


Style Illustration Of Raye by Mischa Dungo
New wave in collaboration with Ravensbourne University worked on an exciting student program program that brings together the creative minds of talented students to reimagine fashion history. This unique initiative allowed students to dive deep into the evolution of iconic public figures by selecting three distinct eras from their chosen talents' careers. With a focus on understanding the stylistic details that defined these pivotal moments in fashion, the students meticulous


Style illustration Of Playboi Carti by Shannon Bowles
New wave in collaboration with Ravensbourne University worked on an exciting student program program that brings together the creative minds of talented students to reimagine fashion history. This unique initiative allowed students to dive deep into the evolution of iconic public figures by selecting three distinct eras from their chosen talents' careers. With a focus on understanding the stylistic details that defined these pivotal moments in fashion, the students meticulous


The Style Evolution of Tyler, the Creator
Like many other artists, Tyler incorporates his artistic vision and style, not solely through his music but also through his fashion.
FASHION WEEK REVIEWS


Stella McCartney Against the Current: Summer 2027 Runway
Paris Fashion Week let Stella McCartney Summer 27 collection tell the story of who is wearing the brand and drawing the connection between humanity, urgency and sustainability. The wearer is no stranger to ethical dressing however Stella McCartney arrived loud and clear with the message this season in a zero-wool show. Amongst the rapid moving pace of fashion month, the luxury designer gave viewers of the show the opportunity to steadfast their desirability to be swept under


How to Properly Care for Silk Clothing at Home
Silk has a reputation for being fussy, and it's not entirely undeserved. But most silk disasters come down to a handful of avoidable mistakes, not the fabric being as delicate as people assume. Once you understand what silk actually needs, keeping it in good shape at home is straightforward. Understand What Makes Silk Different Silk is a protein fiber, not a plant or synthetic one, which is why it behaves so differently from cotton or polyester in the wash. Heat, harsh deterg


Rory William Docherty discusses sophomore LFW show
Rory William Docherty introduces his brand in his own words as the second collection is showcased at London Fashion Week. Following up from a stellar debut last year, he presents “What Ties Us Together” to continue the story from last season’s (AW’26) “Identity.”


MOWALOLA SS27- THE HUNGER
There is an expectation attached to what power should look like. In fashion, and particularly for women in positions of authority, it has often meant the suit: shoulders sharpened, body contained, sensuality exchanged for seriousness. Mowalola Ogunlesi has little interest in playing along. “I’m running my company, and I wouldn’t dress like a ‘CEO’,” she says in the notes accompanying The Hunger, her Spring/Summer 2027 collection. Instead, Mowalola proposes another possib


Paul Costelloe Spring Summer 27 Review
Opening London Fashion Week yesterday morning guests awaited William Costelloe’s Creative Director debut at Paul Costelloe SS27. Invitee’s were ushered into Banking Hall to be seated with Pimm’s cocktails in the early hours of what would be a busy day of schedules. Opening the show was an illustration presented on a screen at the top of the catwalk depicting the late Paul Costelloe as a fox roaming London’s streets and carefully observing the craft of his designs. This beau


FENDI Brings The Peekaboo Into The World Of Cinema
Captured by photographer Laura Sciacovelli, the campaign presents the polished world of the film set and the quieter moments that exist behind it.


Zuhair Murad's Secret Garden Blooms at Couture Week
Zuhair Murad returned for Fall/Winter 2026 with a striking collection of couture gowns. Following the breathtaking lightness of the Spring/Summer 2026 Chiaroscuro, the F/W26 collection ventured into an enchanting nocturnal world of mysterious beauty flowing and flourishing beneath the moonlight. Exploring the idea of a "secret garden," the Lebanese couturier crafted a collection inviting the audience into a love story of strength and romance, merged in a dreamscape of lush fl


Elie Saab Brings Untamed Dreams to Couture Week
For Autumn/Winter 2026 couture, Lebanese-wonder Elie Saab invited guests into the deliciously sultry darkness of The Ball of Untamed Dreams, a fantastical masquerade where reality dissolves into illusion and glamour takes on an untamed spirit. Inspired by metamorphosis and the surreal, the collection imagines a grand gathering of dreamers whose extravagant attire reflects their wildest fantasies. True to Saab's signature aesthetic, opulence remains at the heart of every look,


Behind Every Mask Is Another Mask: Ashi Studio's Couture Exists Between Fantasy and Identity
Mohammed Ashi's latest couture collection transforms the masquerade into something far more intimate, asking what fashion reveals when it isn't trying to hide us. There is something strangely liberating about a mask. It conceals, but it also gives permission. Throughout history, masquerade balls have allowed people to become someone else for a night, stepping outside the expectations attached to their names, their status or their appearance. Ashi Studio's Fall 2026 couture co


Childsplay by Robert Wun at Couture Week
Robert Wun's Fall 2026 haute couture collection, Childsplay, transforms childhood nostalgia into a physical exploration of memory imagination, filtering familiar objects through the lens of couture. Rather than romanticising youth, Wun presents it as something both playful and uncanny, where cherished toys become larger-than-life sculptures and innocent memories take on an almost theatrical quality. The collection comprises razor-sharp, exaggerated silhouettes synonymous with
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