PUMA's Creative Director of the F1 Collections, non other than A$AP ROCKY has finally released the shoes he was wearing during his latest US tour for the public to purchase. With his tastemaker eye and undoubtedly talented style take, A$AP ROCKY took to the brand's vaults for inspiration for the new model but with some improved comfort updates. Photo Credit: PUMA The fashion mogul was drawn to the 2005 Ouninpohja Explorador II materials and technical design work from the arch

Stella McCartney’s Winter 2026 campaign unfolds against a backdrop of mirrors, reflecting the memories, values and creative codes that have shaped Stella and her house. The collection traces Stella’s journey from an upbringing defined by freedom and bold colour to becoming one of the leading female designers creating for women today. This line follows Stella’s reacquisition of her company, ushering in a new era of independence and self-expression, while honing in on the princ

Champion is entering a new chapter with ‘True Champion’, a global campaign celebrating the athletes, artists and creatives redefining what it means to be a champion. Leading the campaign is V of BTS, whose influence across music, fashion and popular culture makes him a natural fit for the brand. The campaign moves beyond traditional ideas of athleticism, instead focusing on individuality, creativity and the impact people can have simply by being themselves. Alongside V, the

The true identity of a fashion boutique lives in the clothes that hang on its racks. The right mix of independent designers and emerging labels is what makes a small shop feel like a discovery. You can build those relationships by finding fresh talent, placing orders, and turning one-off buys into lasting partnerships. What if the hours you pour into hunting for new brands can be spent on building relationships with them instead? For most boutique owners, the bottleneck is ti

Image Source: Pixabay Some people change their entire outfit the very moment Friday evening arrives. Others only take off their work shoes and call it a relaxing weekend. However, you should know that great personal style does not need a complete reset. The best wardrobe is typically the one that moves with you. It moves with you from the busy work mornings to dinner with friends and lazy Sunday afternoons. Everything should feel comfy, look put together, and essentially feel

Every August, London transforms - Foot Locker (now in its fourth year of showing up at Carnival) knows this better than most.

ASOS’ new autumn campaign comes with something more than just a new fall wardrobe. The brand is bringing back ASOS Magazine, celebrating a new era of fashion storytelling and bringing its customers closer to everything that happens behind the final product, from the ideas and creativity to the trends and styling that shape a season. The relaunch of ASOS Magazine this September means more than just a publication dedicated to fashion, beauty and culture. Inspired by the growing

For GANT, Yale is no new stomping ground. Founded in 1949, the brand has a history of dressing America’s elite and is widely recognised for helping popularise prep fashion. Now, GANT returns to New Haven for a contemporary twist on the vintage collegiate styles that contributed to Yale’s fashion history. As one of the first retailers to carry GANT’s button-down shirts, Yale’s Co-op supported a growing movement in the mix of American sportswear with traditional elegant dress b