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LATEST ARTICLES


How Conscious Consumers Are Redefining Modern Luxury
Luxury has always been associated with exclusivity, rarity, and indulgence. Yet in recent years, a quiet revolution has been reshaping the meaning of modern luxury.
New Wave
4 hours ago


Inside the Backstage Machine of Richard Quinn AW26
The Richard Quinn AW26 presentation embodied exactly that tension, and to witness it up close was a genuine privilege.
New Wave
7 hours ago


Pauline Dujancourt AW26: Walking on Eggshells
For the AW26 season, Pauline Dujancourt continues her purpose in highlighting the distinct impact that women and feminine energies have on the wider creative landscape. Drawing inspiration from witches throughout history, she aims to platform the very women who were caught up in the 'Witch hunts' that left them to evaporate from our collective memory. Close to no monuments exist of these very individuals, therefore Dujancourt's offerings present an homage to the spellbinding
Lauren Bulla
20 hours ago


New Wave Magazine & Galactamelanin Host an Intimate AW26 London Fashion Week Gathering at Mews House, Soho House
In the midst of the relentless pace of London Fashion Week AW26, New Wave Magazine and Galactamelanin came together to create something deliberately measured and meaningful.
New Wave
1 day ago


Adidas Originals and Simone Rocha Unveil Hybrid Vision For Autumn/Winter 2026
On 22 February 2026 at the Alexandra Palace Theatre in North London, Adidas Originals and Irish designer Simone Rocha formally introduced their first collaborative collection, marking a significant moment in the ongoing dialogue between sportswear and contemporary fashion. Adidas Originals x Simone Rocha Autumn/Winter 2026 runway. Courtesy of Adidas Originals. Presented during Rocha’s Autumn/Winter 2026 runway show, the partnership brings together women’s apparel, footwea
Samuel Fadairo
1 day ago


Veilance S26 Engineers the Modern Urban Uniform
For its Spring/Summer 2026 collection, the brand sharpens that philosophy further, presenting a minimalist menswear and womenswear offering engineered specifically for navigating the complexities of urban life.
New Wave
1 day ago


Marie Lueder — Dressing The Ghost Before It Dresses You
Lueder presented the ghost of my life at the Newgen catwalk space on 180 strand and for 10 minutes, we were transported to another space and time. Marie Lueder has always operated in that in-between — between folklore and functionality, vulnerability and armour, romanticism and ruin. But this season felt sharper. More intimate. Less costume, more confession. The show opened in a way that felt ritualistic rather than theatrical. There was a tension in the room — not loud, not
Leah Fan
2 days ago


Known Source Reclaims Fashion’s Legacy After LFW with an Epic Archive Fashion Event
Launching on Saturday 28th February, Known Source will take over The Exchange in Marylebone for its biggest archive and vintage fashion experience to date.
New Wave
2 days ago
FEATURED ARTICLES


The Importance of Latin American Style
With the rise of Willy Chavarría’s popularity, and more recently, the disruptive narrative of Bad Bunny’s performance at the 60th superbowl, the reverse colonisation of fashion is happening in front of our eyes. This term, popularised by Arca, another Latin American fashion doll, has become a synonym of what the region is all about. Having an identity and a voice of its own, and finally distancing itself from being known as the US backyard. Latin America has become the cente


Haute Couture 2026: A Season of Firsts and Farewells
This season, however, felt charged in a way that went beyond craftsmanship: it was a season defined by both beginnings and farewells.


Artisanal One: The Spiritual & Object-Led World Designed by Adémidé Udoma
Artisanal One is a living ecosystem, built from Yoruba memory, Japanese avant-garde attitude, Italian sartorial rigour, and the eternal engine of hip-hop.


The Legacy of Massimo Osti in Modern Fashion Through Stone Island at Known Source
Stone Island occupies a singular place in contemporary fashion, positioned at the intersection of luxury, subculture, sport, and technical innovation.


Hermès’ Collaboration With Contemporary Artists Goes Beyond Luxury
Hermès invites nearly fifty artists to reimagine its heritage, proving slow luxury thrives when artists lead the story.
MOST POPULAR ARTICLES


Doja Cat and Teyana Taylor Lead Ray-Ban x Meta’s Visionary New Era
What happens when timeless design collides with the future of connection? Ray-Ban and Meta have joined forces once again to reimagine how we see and share the world.


What Happened to Heron Preston?
From collaborating with NASA to upcycling city sanitation uniforms, Preston’s eponymous brand once sat at the forefront of a new wave of designers who blurred the lines between hype and high fashion. But as the dust of the 2010s settled, a question quietly emerged: Where does Heron Preston stand today?


Wales Bonner Courts Wimbledon with Bose Audio Collaboration
Wales Bonner designs custom Bose headphones for Coco Gauff and Ben Shelton, pairing Wimbledon whites with her research-led approach to rhythm, identity and design.


Frank Ocean’s Homer Expands Globally with Bold New Drops and London Debut
Frank Ocean’s boundary-pushing label Homer is stepping into new territory, both geographically and creatively. The American luxury imprint is preparing to open two new physical locations: one in London’s storied jewelry district, Hatton Garden, marking its first international outpost, and another in Downtown Los Angeles’ jewelry corridor.
CURRENT TRENDING ARTICLES


Maison Margiela Opens the Folders — and It Changes How We Look at Fashion
Maison Margiela isn’t launching a collection. It’s opening a process. With MaisonMargiela/folders, the house introduces a new way of encountering its work — not as a finished object, but as something unfolding in real time. Less spectacle, more structure. Less reveal, more excavation. At its core, the project asks a quiet but radical question: what happens when a fashion house lets us see how meaning is made? Rooted in the Maison’s founding ideas, codes, and values, folders t


Tommy Hilfiger and Cadillac Bring American Style to the Formula 1 Stage
Tommy Hilfiger returns to the Formula 1® arena with the launch of its fanwear collection for the Cadillac Formula 1® Team, marking a new chapter for American style on the global motorsport stage.


Adidas x Entire Studios Announce Their First Collaboration In True L.A Style
Two brands that make perfect sense for a unified lifestyle collaboration of muted tones and everyday wear silhouettes. Adidas teams up with Los Angeles–based fashion house Entire Studios to unveil their first collaborative release. The 26-piece collection takes Adidas Sportswear and Training’s most iconic lines—Optimé, ADIDAS Z.N.E., and adidas D4T. The drop delivers an elevated, movement-focused wardrobe designed to perform well beyond the gym in muted tones that work head-t


Jameson Reveals Smooth New Drop With Creative Powerhouse KidSuper At Paris Fashion Week
There's a difference between slapping a logo on a runway gift bag, and actually showing up in the collection itself. Jameson and KidSuper's new collab, which debuted Saturday night at Pavillon Cambon during Colm Dillane's FW26 show, represents two entities finding common ground in artistic craft and storytelling. Dillane, who’s KidSuper has become synonymous with maximalist storytelling and a certain chaotic authenticity, revisits his Irish heritage through Jameson's "Bottled
STYLE EVOLUTION OF SERIES


The Style Evolution of Michael Jackson
Long before the age of social media or the modern celebrity brand, Jackson mastered the art of world-building, using fashion, visual design, and sonic evolution to craft entirely new universes with each album.


The Style Evolution of Tupac Shakur
Few figures in hip-hop history have left an impact as profound as Tupac Amaru Shakur. Beyond his poetic lyricism and political fervor


Style Illustration Of Raye by Mischa Dungo
New wave in collaboration with Ravensbourne University worked on an exciting student program program that brings together the creative minds of talented students to reimagine fashion history. This unique initiative allowed students to dive deep into the evolution of iconic public figures by selecting three distinct eras from their chosen talents' careers. With a focus on understanding the stylistic details that defined these pivotal moments in fashion, the students meticulous


Style illustration Of Playboi Carti by Shannon Bowles
New wave in collaboration with Ravensbourne University worked on an exciting student program program that brings together the creative minds of talented students to reimagine fashion history. This unique initiative allowed students to dive deep into the evolution of iconic public figures by selecting three distinct eras from their chosen talents' careers. With a focus on understanding the stylistic details that defined these pivotal moments in fashion, the students meticulous
FASHION WEEK REVIEWS


Labrum AW26 Osmosis Show Brings More Than Textiles To The Front Row
Foday Dumbuya's second Osmosis show in Labrum's trilogy was anticipated to bring the culture, music, guest list and bold colours we know the brand wins each season. Threads of Osmosis AW26 once again proved that Labrum is at the forefront of the calendar for anyone who craves deeply cultural storytelling, detail to accessories and modern-day references to heritage practices. Essentially, Labrum allows you to be transported through its collection into the mind of the designer.


How Saudia Airlines Is Taking Off On A Different Type Of Runway
Saudi Arabia’s fashion ambitions are gaining serious momentum, as the Kingdom invests significantly in building its creative economy and positioning itself as a global style hub.


Charlie Constantinou SS26
Season 5 unfolds like a sunrise woven in fabric, opening in graphite greys and reaching its crescendo in a gorgeous shade of electric purple


Pauline Dujancourt SS26
Chekhov’s Nina fluttered back to life on the runway as Pauline channelled her sorrow into sculptural garments. Inspired by Nina’s final line


Harri SS’26
Under a setting sun at the Barbican amphitheatre, Harri transformed ready-to-wear into living emotion. Guests arranged in a chakravyuh encir


LFW SS26 - HI:FI Exhibition
Central Saint Martins alumni present the synergy of masculine and feminine energies in menswear and womenswear.


Heritage Comes Alive in Fendi’s Centenary Collection
Silvia Venturini Fendi’s centenary collection unfolds like a living family album, where every
coat, bag and jewel is symbolically displayed.


A Conversation With Designer Wisnel Milien Following His First Couture Show
Let's begin by discussing the space for the show. This collaboration with Junior Fritz Jacquet—could you elaborate on how the set design came about and its significance? Yes, seeing the space is one thing, but knowing the story behind it is another. I didn’t know Junior before, we met a few months ago, this past summer, after my last SS24 collection release. We held a big event with an immersive pop-up store, and he heard about it. A mutual friend, Ricardo, introduced us at S
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