Editorial Story: Life Of A Rose By Sam Lort & Alia Aluli

For "Life of a Rose," directors Sam Lort and Alex Joss Thompson craft a visual narrative embodying the ephemeral beauty and transience of a rose's life cycle. This editorial captures each stage of the rose's journey—bloom, vibrance, decay, and transformation—through styling that mirrors its shifting hues, textures, and fragility.

"This shoot, through styling and direction, symbolizes the journey of a rose's brief existence, through the different phases of its aging process, showcasing the color variation and decaying stages of its lifecycle."

Top ZIYAD BUAINAIN, skirt ROUHAN, hoop skirt STYLISTS OWN, bracelet PEBBLE LONDON.

DIRECTORS - SAM LORT & ALEX JOSS THOMPSON PHOTOGRAPHER - SAM LORT

ART DIRECTOR - BIOR ELLIOTT

DIRECTOR OF PHOTOGRAPHY - KYLE MACFADZEAN

1ST AC/FP - PETE SWINFORD

PHOTO ASSISTANT - JED BARNES

PHOTO ASSISTANT - LEWIS FRENCH

MODELS - AYO & CYNTHIA

STYLIST - ALIA ALULI

STYLIST ASSISTANT - RIYAM SALIM

STYLIST ASSISTANT - OLIVIA EASTON

HAIR STYLIST - GEORGE CURRAN

MAKE-UP ARTIST - ANASTASIA BARYLKO

MAKE-UP ASSISTANT - DIANA PACEANA

SOUND DESIGN - GUY CHASE

COLOURIST - CHARLES BROWN

BTS - CARTER PENNANT

Left model, wears dress NA ERUQO, shoes MALONE SOULIERS.

Right model wears dress BUERLANGMA, shoes MALONE SOULIERS.

The visual story layers luxurious, avant-garde pieces by Ziyad Buainain, Rouhan, Na Eruqo, Buerlangma, Emily Rose, Maximilian Raynor, Mithridate, Susan Fang, Mariia Ershova, Olivier Theyskens, and Teddy Gallery, with each garment embodying a unique moment in the rose’s cycle. Some pieces evoke the crisp, dew-laden petals of early bloom, while others reflect the muted, weathered tones of aging.

Dress EMILY ROSE, hat EMILY ROSE, shoes MALONE SOULIERS.

Left: Dress MAXIMILIAN RAYNOR, earring MAISON LUMIERE, ring PEBBLE LONDON.

Right: Jacket ALEXANDER MCQUEEN SS 1998 at SCALING SOLUTIONS, skirt ZIYAD BUAINAIN, shoes CAROLIN HOLZHUBER.

Left: Dress MITHRIDATE, trousers DIRTY TEDDY GALLERY, earring LILI BUNTEN, ring PEBBLE LONDON, bracelet PEBBLE LONDON, shoes CAROLIN HOLZHUBER.

Right: Tutu as top PRANGSTA COSTUMIERS, dress SUSAN FANG.

Coat dress MARIIA ERSHOVA.

Dress OLIVER THEYSKENS at SCALING SOLUTIONS, headpiece ANTONIO MARRAS, shoes CAROLIN HOLZHUBER.

Left: Skirt worn as headpiece ZIYAD BUAINAIN.

Dress DIRTY TEDDY GALLERY, earrings PEBBLE LONDON, bracelet PEBBLE LONDON, ring PEBBLE LONDON, shoes MALONE SOULIERS.

Dress MAXIMILIAN RAYNOR, bracelet PEBBLE LONDON, ring PEBBLE LONDON, shoes MALONE SOULIERS.

The video expands on this concept, capturing the rose’s journey through fashion and design, in flowing smooth sequences, giving viewers an intimate experience of its gradual transformation.