Kris Jenner Joins Ferragamo for Its 2026 Holiday Campaign, “The Joy of Loving”

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Ferragamo’s 2026 Holiday campaign casts Kris Jenner as a director, opening with her stepping into her role as the matriarch of a multigenerational dynasty, whose world is defined by familial love.

The joy of loving inspired the House of Ferragamo since its inception and lies at the heart of the campaign. “One of the founding values of Ferragamo has always been of beauty that develops from craftsmanship, humanity and joy,” Chairman Leonardo Ferragamo said.

The House was originally born of Salvatore Ferragamo’s love of invention and creativity, paired with a desire to build a better life for his family. His wife, Wanda, continued the Ferragamo legacy in the 1960s and, later, Maximilian Davis carried his values forward as the House evolved.

In documentary style interviews, Kris Jenner reflects on the importance of the relationships that enriched her life and supported her personal journey. She also introduces the campaign’s stars through a series of screen-test auditions, each offering their own perspective on the joy of loving.

The films celebrate both inherited and chosen families as “Ferragamo is all about family” and this campaign brings people together for whom “family holds a personal meaning,” Davis explains.

It featured model and activist Paloma Elsesser and her brother, model and musician Sage; musical trio and descendants of soul royalty The Womack Sisters; the band Bar Italia alongside drummer Jezmi Fehmi’s partner, model and stylist Ch’lita; legendary actress and director Joan Chen and her daughter, Audrey Hui; acting coach Nancy Banks and her son, actor Benny Buckley; multi-disciplinary creative Sofia Testino and her beloved dog Syko.

“It was important to cast real families and to find real and personal moments between them to capture the joy of loving,” Davis said. Through intimate vignettes of families, friends and lovers embracing one another, the campaign celebrates love in its many forms. “The joy of loving is worth holding onto,” Kris reflects.

The cast comes together to celebrate the premiere of their film in a moment of collective joy, embodying the humanity at the heart of Ferragamo’s past, present and future.

The campaign also features a selection of Ferragamo’s hero pieces of the season, including the iconic Ferragamo Hug Bag and the Ferragamo Cara Bag. It showcases a variety of footwear from satin pumps featuring crystal-embellished Gancini ornaments to the classic Vara ballerinas and embellished golden stiletto sandals.

Ferragamo's creations appear at the heart of the holiday season, offering creations to be cherished for years to come. Davis said, “When I design, I am always thinking about how a collection can be worn by different generations, but also how pieces you love will be held onto and passed down through them.”

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