Blank Street Fuels Us For London Fashion Week [Editorial]

Fashion Week has a way of swallowing time. Hours blur into minutes as the city pulses with shows, fittings, backstage scrambles, and late-night edits. For those caught in the middle of it, survival is less about pacing and more about finding small rituals to anchor the day. Coffee, in all its forms, becomes more of a reset button between the chaos. Blank Street Coffee enters the conversation for moments like this, a brand designed strip away the unnecessary, the company has reimagined the coffee run to be quicker, sharper, and more affordable without compromising on craft. During London Fashion Week, Blank Street became the valued co-star of the New Wave editorial, providing caffeine, rhythm and ritual from one show to the next.

Creative Director / Producer Derrick Odafi

DOP / Editor Nakaash

Photographer Rachel Oni

Stylist Lauretta Afful

Production Assistant Leah Hastick

Production Assistant Anisha Cassandra

Model, Sia Ikuko

The shoot followed model and content creator Sia across three of Blank Street’s central locations, Charlotte Street, Soho, and Strand, capturing how each stop became part of her fashion week story. Styled with precision yet infused with spontaneity, every outfit found its match in the drink of the day. Together, the pairings created a fashion-meets-lifestyle film that blurred the lines between survival and performance.

Aesthetics also play their part. Just as fashion has shifted toward minimalism and quiet luxury, Blank Street has cultivated an identity that feels subtle yet intentional. The brand’s clean design language, muted tones, and understated presence allow it to slip into the fashion conversation seamlessly. It’s undeniably there as a supporting act that complements rather than competes with the look.

Ezimma Bubble Midi Skirt and Gathered Hem Vest, Guapé Orchid Thong Boots, Oversize Aviator Sunglasses, ASOS Oversize Hand Clutch Bag

On day one, the pairing was about structure with softness. In Ezímma’s white Gathered Hem Vest and Bubble Midi Skirt, grounded by Orchid Boots from Grape Studios, Sia carried a flat white like an accessory. The ensemble spoke to balance and sharp tailoring echoing the espresso’s intensity, while fluid shapes softened the edge. It was a look built for an opener tto shows like Fashion East and Nuba’s SS26 collection, where stamina and elegance intertwine. Sia's experience on day two leaned into quiet confidence. A pale blue oversized shirt draped over relaxed denim, finished with a woven black bag. The drink was an iced latte from the Autumn Menu. Both outfit and cup carried a refreshing, understated, and undeniably cool energy. Between glimpses of Labrum’s SS26 craftsmanship and the spectacle of Richard Quinn, this pairing was a calm presence in the storm, effortlessly chic without vying for attention.

Nordstrom Dress Shirt, Kai Collective, KOA Denim Embrioded Jeanss, Vintage Fringed pumps, ASOS oversized Pouch Bag, Aldo Gold Bangle Set

The third day surrendered to creative contrast. A rust leather jacket layered over knee-length trousers, paired with a leather bag in olive green tones. The choice of drink for the day was a Salted Pistachio Matcha, matching the mood of playful, earthy, yet irresistible connotations. As the day unfolded through the boldness of Tolu Coker’s tailoring and the daring spirit of Dilara Findikoglu, the look thrived in contradiction, feeding off the energy of the unexpected.

ASOS Design Leather Oversized Bomber Jacket, Kai Collective Embroidered Racer Back Vest Top, Berskha Denim Bermuda Jorts, Topshop Pointed Mule Kitten Heels via ASOS, Topshop Georgia folded clutch bag via ASOS

Beyond aesthetics, the parallels between fashion and coffee culture run deeper. Both industries wrestle with questions of sustainability and accessibility. Just as new designers are finding ways to repurpose materials or rethink luxury, Blank Street’s mission is to make specialty coffee more affordable, reshaping who gets to participate in what was once a niche experience. Both worlds are driven by community as much as craft.

This synergy came to life at London Fashion Week, where New Wave highlighted Blank Street not just as a sponsor but as a cultural partner. Through editorial films and shoots, coffee was framed as a character in the narrative of fashion survival, the quiet constant behind Sia’s outfits and a reminder that balance often comes in small rituals.