Creative entrepreneurs cannot afford to rely on talent and hustle alone. Embracing technology to work smarter, not harder, is therefore a must in this industry.

“Universe talks, soul listens,” he writes in Journal 01, offering a guiding ethos for the practice. It is this listening to self, history and the unseen that shapes the output of Artisanal One. Whether through print, textile, installation or performance, Udoma’s work invites quiet reflection and thoughtful engagement, reminding us that creativity, at its core, is a form of devotion.

Sports and fashion are now close to each other. In the last year, athlete-focused fashion deals brought in over $2.5 billion globally. Players are no longer just athletes, they are style leaders. Brands are collaborating with stars who move both product and culture.