What happens when timeless design collides with the future of connection? Ray-Ban and Meta have joined forces once again to reimagine how we see and share the world. Their new campaign, You Ain’t Seen Nothin’ Yet, is a bold declaration that the next wave of self-expression is already unfolding and it’s being led by two creative powerhouses, Doja Catand Teyana Taylor.
Directed by Lope Serrano and captured through the lenses of William Arcand, Larkin Seiple, and Chris Ripley, the campaign stages a revolution in perspective. The spotlight lands on the Ray-Ban Meta (Gen 2), the next evolution of the world’s most iconic smart glasses. The partnership merges Ray-Ban’s unmistakable aesthetic with Meta’s AI innovation, offering a seamless way to create, capture, and connect, all hands-free.
In the film’s Los Angeles chapter, Doja Cat rides through the city on a lowrider bike, her new single “Gorgeous” echoing through the streets. She describes her experience with the Ray-Ban Meta (Gen 2) by saying, “I love how they blend iconic style with smart tech, so I can capture moments, listen to music, and share what I see with the world, all totally hands-free,” she says. For her, technology becomes another instrument in her creative arsenal.
Meanwhile, across the country in New York City, Teyana Taylor transforms the daily rhythm of her hometown into choreography. Surrounded by the city’s pulse, her glasses become a creative extension documenting and reflecting her every move. “The hands-free capture means I can stay fully present in the moment without ever having to pull out my phone,” she explains. “I’m in such a creative space right now, and these glasses fit so naturally into my lifestyle that I have like ten pairs, each one matching a different mood.”
You Ain’t Seen Nothin’ Yet is a challenge to look again, to see creativity as an evolving dialogue between human expression and digital possibility. Together, Doja and Teyana present a vision without limits.
