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LATEST ARTICLES


Rossario George Beauty: Where Runway Glamour Meets Everyday Power
That’s exactly the vision behind Rossario George Beauty, the cosmetics extension of the luxury fashion house founded by designer Tony Vincente.
New Wave
Mar 16


FENDI’s Fragrance Collection Tells the Story of a House and Its City
fragrance collection from Fendi traces the emotional and cultural story of the Roman maison through scent.
New Wave
Mar 12


Why Rest Is a Skill: How to Recharge Without Feeling Guilty
In a world that celebrates productivity, rest often feels like a luxury rather than a necessity. Many people struggle with the idea of slowing down, worried that taking time for themselves might be seen as laziness
New Wave
Mar 12


Why Short-Form Video Drives Beauty Trend Cycles
Sleepmaxxing, blushstacking, and the #FullFaceNoMascara movement were among the defining beauty trends of 2025.
New Wave
Mar 12


What Is the Best Eye Contact Color for Dark Skin?
Choosing the right contact lens colour can dramatically enhance facial features, especially for people with deeper skin tones.
New Wave
Mar 12


Why Temperature Regulation Is Your Best Beauty Secret After 40
Midlife requires systems we’ve hopefully built. These systems, when carefully created, enhance our beauty. Beauty routines in your twenties and thirties can be considered cosmetic.
New Wave
Mar 12


All Things Beautiful: Marieke Thibaut
New Wave sits down with Marieke Thibaut, senior global artist for MAC Cosmetics and a couture makeup specialist.
Angel Oseme
Mar 8


Creating Glamour in the Age of the Algorithm: Jeri Mae James on Beauty and the Vintage Revival
Where most ordinary scrolls on Instagram are dominated by aesthetics of minimalism and algorithmic visibility, Jeri Mae James stands apart as an arbiter of glamour and magic, a thoughtful practitioner engaged in preserving and reimagining what vintage beauty can encompass. As a creator Jeri is deeply invested in protecting cultural legacies whilst making space for those historically excluded from them and as an artist, she balances the demands of social media with long-term a
Vuk Winrow
Feb 28


Zara Larsson’s Pinterest Playground Is A Dream You Can Scroll Through
Zara Larsson’s effervescence spills over into her latest collaboration with Pinterest, Gifts for the Online Girlie.


Can Castor Oil Reduce Gum Swelling and Infection? A Natural Remedy Explored
In the ever-growing world of natural health remedies, castor oil is gaining renewed attention—not just for hair growth and digestive relief, but also for oral health.


Can Black People Have Naturally Straight Hair?
Genetics, evolution, and a person's sense of self all play a role in how their hair feels. The goal of this exploration is to break down stereotypes and celebrate the variety of Black hair.
POPULAR ARTICLES


Zara Larsson’s Pinterest Playground Is A Dream You Can Scroll Through
Zara Larsson’s effervescence spills over into her latest collaboration with Pinterest, Gifts for the Online Girlie.


Can Castor Oil Reduce Gum Swelling and Infection? A Natural Remedy Explored
In the ever-growing world of natural health remedies, castor oil is gaining renewed attention—not just for hair growth and digestive relief, but also for oral health.


Can Black People Have Naturally Straight Hair?
Genetics, evolution, and a person's sense of self all play a role in how their hair feels. The goal of this exploration is to break down stereotypes and celebrate the variety of Black hair.


The Beauty Influencer Edit: Who to Follow Based on Undertone, Skin Tone, and Style
If you’ve ever walked out of a Boots or a Sephora, orange, grey, or just dissatisfied, you’re not alone. Undertones are one of the most misunderstood (and least clearly explained) aspects of beauty.


Do Natural Body Scrubs Really Help? Benefits, Tips, and How to Use Them
There’s something undeniably satisfying about the feeling of freshly exfoliated skin: smooth, refreshed, and just a little more alive.


Ahead of the Cosmetic Curve: How South Korean Beauty Became a Global Powerhouse
When it comes to skincare, South Korea is often hailed as the epicentre of innovation, setting the bar high for beauty routines across the globe.


How Luxury Self-Care Is Evolving—And Why It’s More Addictive Than Ever
Self-care has officially moved past its cliché bubble bath reputation. What used to be an occasional indulgence is now a full-fledged


Skin Tech Revolution: How AI and Science Are Changing Skincare Forever
People's ideas of skin health and beauty have evolved with technology.
TRENDING BEAUTY


Can Black People Have Naturally Straight Hair?
Genetics, evolution, and a person's sense of self all play a role in how their hair feels. The goal of this exploration is to break down stereotypes and celebrate the variety of Black hair.


The Beauty Influencer Edit: Who to Follow Based on Undertone, Skin Tone, and Style
If you’ve ever walked out of a Boots or a Sephora, orange, grey, or just dissatisfied, you’re not alone. Undertones are one of the most misunderstood (and least clearly explained) aspects of beauty.


Do Natural Body Scrubs Really Help? Benefits, Tips, and How to Use Them
There’s something undeniably satisfying about the feeling of freshly exfoliated skin: smooth, refreshed, and just a little more alive.


Ahead of the Cosmetic Curve: How South Korean Beauty Became a Global Powerhouse
When it comes to skincare, South Korea is often hailed as the epicentre of innovation, setting the bar high for beauty routines across the globe.
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