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Join date: May 19, 2026

Articles (3)

Jun 5, 20262 min
Farah’s Latest Drop Set the Style for Summer
Farah’s Spring/Summer 2026 collection channels the UK’s 1990s DIY sound system culture. Inspired by free parties, warehouse raves and travelling sound systems, it captures the 90’s energy of movement, unity and self-expression. Farah is a century-old brand, now a British staple despite its Texan roots. It re-emerged in 1970s UK subcultures as a menswear icon and was seen in the 90s' indie music scene. With style and comfort all in one, it's ideal for UK heatwaves and outdoor parties. Now...

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May 20, 20262 min
Spice Girl Melanie C Partners with Sunglass Hut in New Release
Sunglass Hut reveals the next chapter of its OWN YOUR MOMENT platform with a summer campaign fronted by singer Melanie C, globally recognised as Sporty Spice from Spice Girls. This campaign was shot in Los Angeles, and encapsulates Melanie C’s warmth, individuality and enduring cross-generational influence. She returned to Sunglass Hut for a second partnership, just days after the release of her new album, Sweat. Melanie C first partnered with Sunglass Hut in 2024. The OWN YOUR MOMENT...

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May 19, 20262 min
Inside Diesel’s Royal D Denim Campaign
Diesel presents The Royal D, an iconic Spring 2026 collection that elevates denim. The campaign introduces a denim aristocracy, positioning Diesel as both timeless and unconventional. Diesel reimagined denim in official state portraits, where it takes centre stage with a quiet confidence. The denim in classic blues is portrayed with lavish flowers, delicate pearls resting on the collarbone and tones of crimson and gold in the background, alongside conservative makeup and regal gestures,...

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Amira Ibrahim

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