Ray-Ban and A$AP Rocky's Wayfarer Puffer Is The New Hip-Hop Meets High Fashion Collaboration

New Wave
Jun 20
1 min read

Ray-Ban and A$AP Rocky have joined forces to introduce the Wayfarer Puffer, a bold new take on the iconic Wayfarer silhouette. Sculptural, striking, and unapologetically fresh, this design reflects Rocky’s disruptive vision, where the attitude of hip-hop heritage collides with the elegance of high fashion. The result is a pair of sunglasses that redefines what it means to wear an icon.

The Wayfarer Puffer marks a cultural moment. Inspired by the world of art and driven by bold imagination, the design breathes new life into one of Ray-Ban’s most recognisable frames. The campaign is a fusion of art, fashion, and culture, anchored by Rocky’s unstoppable creative vision. Shot in his hometown of Harlem, New York, the campaign imagery pays homage to the place that shaped him while speaking to a global audience.

The Wayfarer Puffer made its dramatic debut at the 2025 Met Gala, where Rocky wore a custom pair that turned heads on the red carpet. The striking frames made a second high-profile appearance at the Cannes Film Festival, where Rocky hosted an exclusive yacht party, cementing the design’s place at the intersection of style and spectacle.

With this collaboration, Ray-Ban and A$AP Rocky celebrate the power of reinvention, proving once again that true style knows no boundaries.

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