Absolut Vodka and Aries Unite to Celebrate Keith Haring’s Lasting Legacy

Henry Tuppen
Oct 10
1 min read

Absolut Haring x Aries is a vivid tribute to the late artist Keith Haring, whose collaboration with Absolut in the 1980s helped redefine the brand.

Launching 10th October, the six-piece capsule reimagines Haring’s iconic dancing figures and barking dogs through Aries’ lens of luxury streetwear. Hoodies, jeans and tees become enlivened with the artist’s unmistakable rhythm and colour. It’s a collaboration rooted in Haring’s belief that art should live beyond gallery walls, and in Aries’ reputation for merging underground culture with high fashion.

“Absolut is a cultural mixer,” says Maxime Henain, Head of Culture & Partnerships at Absolut. “This Haring-inspired collection lets us bring art into everyday life and make it accessible to everyone.”

For Sofia Prantera, Creative Director of Aries, the partnership is a natural fit. “Keith’s legacy is about openness and community,” she says. “We wanted to channel that energy through a modern lens and celebrate creativity as a unifying force.”

The collaboration coincides with Absolut’s Haring-Cross pop-up at London’s Charing Cross station and the release of the Absolut Haring Artist-Edition bottle, both paying homage to Haring’s original 1980s Absolut campaign, recommended to the brand by his friend Andy Warhol.

With its fusion of bold design and cultural history, Absolut Haring x Aries captures the spirit of Haring’s art: democratic, dynamic and deeply human.

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