La Vida Loca ft LU by LU

Photographed by @acalifleur

LU by LU is a Lagos-born brand dedicated to reshaping sustainability through the lenses of innovation and craftsmanship. Global change has to start from somewhere, and this brand is actively contributing to the initiative, created for and by the people.

There's a huge emphasis on paying homage to Nigerian heritage through the use of multi-faceted beads, integrating cross-continental influences and celebrating cultural patterns, unconventional designs and distinctive silhouettes.

Since being founded in 2020, LU by LU has been committed to championing all of the above and they're now back with a new campaign featuring items from their "London Bridge is Falling" FW24 collection.

Photographed by @acalifleur

Occasionally, life becomes a bit chaotic, and it's only fitting to safeguard your most cherished belongings that accompany you on this adventure. However, it's crucial to do so with a touch of style - displayed by the models of LU by LU as they explore London's finest landmarks.

Style meets function. Tailored for travel, this debut collection naturally fuses Nigerian heritage with modernity. Each bag is meticulously crafted from recycled plastic and incorporates intelligent compartments to keep your belongings.

Discover a selection of beaded smartphone crossbody/messenger bags in the FW24 collection, from a Rubix-like design to the black and yellow "London to Lagos" design with their respective area codes. All allowing you to add a playful and vibrant accessory to elevate your outfits.

Photographed by @acalifleur