“It's Always Burberry Weather” featuring football stars: Cole Palmer and Eberechi Eze

Burberry has shared its latest campaign, “It’s Always Burberry Weather,” showcasing an eclectic mix of talents that includes football stars Cole Palmer and Eberechi Eze, and actor Barry Keoghan. This new collection seamlessly intertwines the brand's rich heritage with modern British culture, celebrating its deep-rooted connection to both fashion and football.

Founded in 1856, Burberry’s evolution from outfitting explorers with durable outerwear to becoming a fashion icon is a testament to its unmatched craftsmanship. Known for its classic trench coats and jackets, the brand has always embraced the unpredictable British weather—blending function and style to create pieces that resonate with tradition yet speak to modernity.

The campaign taps into the heart of British culture, featuring a lineup of stars from various fields: actors like Cara Delevingne and Olivia Colman, musician Simz, and model Zhang Jingyi. It’s a celebration of Burberry’s timeless appeal across generations, shot against the backdrop of London’s vibrant cityscape and the picturesque British countryside.

At the core of this campaign are seven iconic outerwear styles, reimagined for today’s fashion-forward audience. From the classic trench coat, now elevated with bold B-shaped hardware, to the quilted jackets and parkas featuring sleek modern details, each piece is a blend of tradition and innovation. These reworked silhouettes are a tribute to Burberry’s archival designs, seamlessly merging protection and elegance.

A standout piece in the collection is the Harrington jacket, lined with Burberry’s signature check—an enduring symbol of British streetwear and football terrace fashion. The puffer and duffle coats have been updated with contemporary fabrics, while still paying homage to the brand’s roots. These outerwear essentials are crafted not just for style, but for the practicalities of modern life.

What’s new in this collection is Burberry’s deeper dive into sustainability. Many of the pieces are created using eco-conscious materials, reflecting the brand’s ongoing commitment to innovation with purpose. This fresh focus not only enhances the functionality of the garments but also aligns with the values of today’s environmentally aware consumer.

By enlisting footballers like Palmer and Eze, Burberry strengthens its bond with the sport, a relationship that has significantly shaped casual British fashion. The collaboration embodies Burberry’s knack for staying relevant, as it continues to influence both luxury and street style.