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Farfetch Introduces A New Capsule Collection

FARFETCH, the world's leading luxury fashion marketplace, has unveiled a new Ramadan campaign featuring exclusive capsule collections from 30 Middle Eastern and international designers, all of which can be found exclusively on FARFETCH.

The latest campaign focuses on different representations of modest dressing, with over 200 exclusive looks available exclusively on FARFETCH Ramadan and Eid edits. Designers who are taking part include: Annoushka, AS29, Astley Clarke, Bambah, Baruni, Carolina Herrera, Chopard, David Morris, David Yurman, Dion Lee, Dolce & Gabbana, Elle B Zhou, Golden Goose Kids, J.W. Anderson, Karl Lagerfeld, Marchesa, Nicholas Kirkwood, Off-White, Oscar de La Renta, Pinko, Proenza Schouler, Pucci, Rasario, Sandra Mansour, Sem Sem, Shatha Essa, Stella McCartney Kids, Taller Marmo, Tory Burch, Yoko London. The collections speak to those who need form and function, combining traditions and global trends, and include both classic favorites and looks straight off the runway.

The capsule collections are influenced by comfort and sophistication, enabling customers to be innovative in customizing pieces to suit their needs. This curated collection brings to life looks for every occasion, from tailored suiting to striking kaftans, modest evening dresses to luxe loungewear.

“For the coming Ramadan season, we wanted to ensure we could deliver a take on modesty with an Only on FARFETCH angle by working with a variety of global and local brands across core categories that we know to be in demand during the period,” says Edward Sabbagh, Managing Director of FARFETCH Middle East. “At FARFETCH we aim to curate the customer journey to their needs and keep exclusive options fresh and unique. We listen, we study the customers shopping trends and we react to it in what we believe to be the best fusion of supply and culture.”

Written By Adena Gordon (@adenaxstudio)

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