Claudia Valentina Makes Her Claim As A Pop Provocateur On Self Directed 'I Luv That Babe'

There’s a new chapter unfolding in the visual language of pop, and at its core is an artist uninterested in compromise. In her latest release, Claudia Valentina architects a sultry-yet-disruptive piece that blurs DIY with high-gloss art.

The song is a glossy, sharp-edged cut that cements her rise as one of pop’s most self-assured voices right now. With sultry vocals layered over a sleek, minimalist beat, the track oozes the kind of attitude that feels both effortless and deliberate, an anthem for anyone who’s ever romanticised chaos with style.

Every texture, every frame and flicker of light is a manifestation of her mind’s inner Pinterest board, stitched together by a feverish obsession with mood, tone, and touch. It’s a personal ritual made public. Working with nothing but two camera operators and a few cartons of yogurt and milk, the artist leans into chaos as process. With no shot list, she steers entirely by instinct, manifesting something that feels both stripped bare and impossibly curated.

Her latest visual offering isn’t trying to explain itself, it’s felt, like velvet scraped over concrete. What results is a lo-fi hallucination of intimacy and ease, like stumbling onto a behind-the-scenes shoot that accidentally became the film.