CHLOÉ Winter 2025 Gives Us A Cinematic Escape to The Riviera

Annyk-Perrine Bapambe
Aug 29, 2025
1 min read

Chloé’s Winter 2025 campaign is all about contrasts: freedom and decadence, intimacy and distance, beauty and abandon. Shot by David Sims along the South of France, it stars Grace Hartzel as a restless Riviera muse, untamed, sensual, always moving between escape and desire.

The visuals echo the legend of Villa Nellcote in the early ’70s, when rock ’n’ roll excess met French elegance. Sun-drenched façades and Belle Époque architecture frame Hartzel in moments that feel cinematic, like a fever dream. There’s a deliberate tension here: the thrill of glamour and the shadows it leaves behind.

Creative Director Chemena Kamali explains:

“I wanted to capture that off-season Riviera energy, the freedom, the creativity, the abandon. Grace brought a rebellious sensuality that made the campaign entirely hers.”

The collection mirrors this duality, structured yet fluid, effortlessly feminine with a hint of rebellion. It’s Chloé at its most timeless: pieces that hold both memory and modernity.

The Winter 2025 collection will be available September 4, 2025, in Chloé boutiques and online at chloe.com. This season isn’t about nostalgia, it’s about reviving a mood, a sense of freedom you can step into through fashion.

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