Vitaly's Summer 21 Metamaterial Collection For The Future

Innovation and the ol saying thinking outside the box are Vitaly's core inspiration for the genderless accessories, making them one-of-a-kind and keeps their presence in the industry thriving. With the number of supporters and followers gained from Bad Bunny, Willow Smith, Snoh Aalegra, Fiyori, Rubi Rose, Tate Mcrae to Lil Nas X and many more to add to the list, the business has obtained a name for itself by being experimental and creative in design.

Taking centre stage, it is an exciting time for the Toronto-based jewellery brand as they unveil the release of their summer 2021 collection titled Metamaterials. Featuring contemporary rings, bracelets, necklaces and pendants. Unlike other brands, each of Vitaly collections released, whether it is the past or upcoming, Vitaly’s niche continues to stay true to its creative quality and uniqueness.

For this collection, the inspiration came from gathering unusual debris items regained from crash sites. It is amazing how much unwanted waste matter can be found and put to better use. In Vitaly’s case, this was most useful for their latest collection as exquisite jewellery constructed in high quality was produced but at the same time has been highly successful for the business from the attention received.

Constructed by 100% stainless steel quality like Retract ring from Summer 2021 line, the distinctive design riches of the collection including the editorial shots produced and the rest of the entire Metamaterial collection, the brand wanted to share a hint of excitement and passion. Displaying what it takes to make the product stand out like the brand appeal with experimenting, technology, space and whatever universe or living and breathing organisms is out there beyond our planet can see. A basis to all things sci-fi and futuristic, there is an intriguing element of wanting to know more and view the collection for yourself, a goal that Vitaly reach out to their audience within every collection produced.

Vitaly has pioneered their business to great lengths once again for another season. Creation of stunning and extravagant pieces of jewellery that show the distinctive visual representation of what jewellery will look like towards the future, with its outlandish alien-like shape and experimented design qualities. The brand casts itself to be different continues to produce their distinct passion for jewellery that their audience will treasure and have the opportunity to wear in/for the future.

See below Summer 21 Campaign video and you view the online presence here.

Words by Charlene Foreman.