top of page

Offset's Album 'Kiari' Shows Listeners The Man Behind The Myth and The Legend

For over a decade, Offset has been known as a GRAMMY-nominated artist, one third of the multi-platinum rap trio Migos, and an overall superstar. But Kiari, his third studio album titled after his birth name, flips the script. This isn’t Offset the icon. This is Offset the man, tracing the versions of himself that have brought him to this moment in time. With his most personal project to date, Kiari is the musical encapsulation of the realities, growth and reflection that Offset has experienced in recent years.


ree

The five-to-six-month creative process was far from effortless. Offset admits it was a challenge to get personal while still maintaining his illustrious bravado. “Anything I speak on musically comes to life,” he explains, so while this album documents some of the darker corners of his reality, he made a conscious effort to steer away from bitterness. Instead, Kiari thrives as a reflection – a cohesive body of work born from a sense of freedom that Offset hadn’t previously allowed himself.


ree

The album spans 18 songs, a sufficient length that gives him space to explore every side of his artistry without becoming diluted. The features feel purposeful and serve as a strength, exhibiting Offset’s ambitions to branch out and work with artists he respects that were perhaps unexpected. From the eccentric energy of Teezo Touchdown and NBA YoungBoy to the grit of Key Glock and Lucci, these collabs were chosen from admiration, not obligation, broadening the palette of the record without watering it down.



The lead single “Bodies”, featuring fellow Atlantan JID, is a testament to that vision. Built around a reimagined sample of Drowning Pool’s nu-metal classic, it could have easily been gimmicky in lesser hands. Instead, Offset uses it as a launchpad for some of his most serious rapping to date. The beat morphs constantly, allowing him to cycle through flows that, when paired with the sample motif and soaring choral layers, create a cinematic listening experience. When JID enters – whisper-soft before erupting into a ferocious climax – it’s the kind of feature that doesn’t just complement, it elevates. This might be the most ambitious track of his solo career.



On the other end of the spectrum, Kiari also showcases Offset’s vulnerability. “Never Let Go” is a song he had to grow into, admitting he ran from it for a while, unable to face the darkness it conjured. With John Legend’s soaring presence, the track lands as one of his most moving moments, a clear sign of artistic maturity. Then there’s “Prada Myself”, a different pocket production-wise, where Offset takes accountability for past actions while paying homage to the brotherhood of Migos. It’s growth without preachiness, proving that reflection can hit just as hard as an archetypal flex.


Even on more straightforward cuts like “Professional”, Offset manages to inject originality. The post-modern trap bounce is coated in luxury, exemplified by visuals of him pulling up to Lucien, the exclusive New York eatery, giving us a glimpse into his current life. Despite being a far cry from his beloved Waffle House, it still feels authentic, simply showing where he’s at today. But beneath the flaunt is gratitude: a man acknowledging he’s lived to reap what he once only dreamed. Produced by Evrgn, 254Bodi, Macshooter49 and DashOTB, the production is sharp and layered, allowing Offset to easily assert his status over the top.



Kiari proves Offset is a craftsman who knows how to sculpt mood through sound on this project. The album plays like a journey, trap anthems sit next to melodic confessionals, with detours into more experimental textures, along with ample tracks for the girlies. Unlike other solo rap projects that can feel like a playlist of singles, Kiari works as a complete listen, providing fans with a sequential arc.


But perhaps the most interesting thing about Kiari is what it represents: Offset stepping out of the shadow of expectations. For years, he’s been boxed in. Here, he resists all of that. The album doesn’t beg for viral moments or cheap trends; it demands to be experienced front to back.



Its strength lies in its range, vulnerability, and willingness to experiment. Offset has nothing left to prove commercially, and that freedom makes him dangerous artistically. This is his clearest solo statement yet: not just as Offset the rapper, but Kiari the man, finally centre stage.


Comments


INTERVIEWS
RECENT POSTS

© 2023 by New Wave Magazine. Proudly created by New Wave Studios

bottom of page