Tommy Hilfiger and Cadillac Bring American Style to the Formula 1 Stage

Tommy Hilfiger returns to the Formula 1® arena with the launch of its fanwear collection for the Cadillac Formula 1® Team, marking a new chapter for American style on the global motorsport stage. As part of PVH Corp., the brand introduces a range that includes replica team kits alongside co branded lifestyle pieces designed for fans who want to carry the energy of the track into everyday life. With further drops planned across the 2026 season to align with select races and key driver moments, the collection is positioned as an evolving expression of the team’s identity rather than a single seasonal moment.

The partnership is driven by a shared vision for modern American motorsport style. As the exclusive fanwear partner, Tommy Hilfiger brings its Classic American Cool sensibility into conversation with Cadillac’s performance led approach, reimagining familiar design codes with confidence and clarity. The result is a contemporary interpretation of trackside dressing that reflects how Formula 1® has expanded into culture, community, and self expression, while staying grounded in heritage and authenticity.

The fanwear itself translates team pride into wearable, everyday silhouettes. Replica pieces reflect the official team kit through driver caps, T shirts, and polos, elevated with moisture wicking fabrics and refined construction. A sharp colour palette of red, white, and black is complemented by metallic and chrome details, referencing the precision of racing while reinforcing a strong sense of belonging within the sport’s visual language.

The collaboration represents long term ambition. Tommy Hilfiger continues its legacy of bringing fashion into sport, while Cadillac sees the collection as an essential part of shaping its Formula 1® presence beyond the circuit. Together, they present a fanwear offering that feels authentic, elevated, and culturally relevant, with the 2026 launch offering a first glimpse into what promises to be an ongoing creative journey on and off the track.