Dave Anchors Wales Bonner’s Jewel Spring Summer 2026 Campaign

Dave steps into the world of Wales Bonner as the face of the brand’s Jewel Spring Summer 2026 campaign, grounding its refined vision in something deeply personal and rooted. Shot by Jamie Hawkesworth across South London, the imagery carries an understated intimacy, capturing the rapper in familiar surroundings that mirror the collection’s quiet confidence. There’s no spectacle here, just presence. Dave’s natural poise becomes the anchor, allowing the clothes and the setting to speak in tandem about heritage, identity, and modern British elegance.

A key note for the campaign is classic Wales Bonner tailoring, worn with an ease that feels instinctive rather than styled. Dave appears in the Alto Suit, crafted in rich mouliné tailoring wool and elevated with dark brown satin detailing, a subtle contrast that adds depth without excess. The silhouette reflects the brand’s ongoing dialogue between tradition and expression. Structure is softened by texture and tone.

The mood shifts toward leather, another key language within the Spring Summer 2026 collection. Dave wears the Path Leather Jacket and Nomad Leather Trouser, pieces that bring weight and tactility to the narrative while maintaining a sense of fluidity. Finishing the looks are signature hats pulled from the Wales Bonner archive, linking past and present in a single gesture. The campaign feels like a study in continuity, where Dave’s quiet intensity becomes the perfect vessel for Wales Bonner’s enduring vision.