Tory BurchTells Us a Sun-Soaked Story For Spring/Summer 2026 Campaign

Set against the golden backdrop of Antigua at King’s Leap, Tory Burch’s own home, the Spring/Summer 2026 campaign unfolds like an intimate invitation. Framed as “a weekend at Tory’s,” the pace is unhurried and the mood instinctively relaxed. Captured through Jamie Hawkesworth’s quietly observational lens, the campaign stars Alex Consani, Hejia Li, and Awar Odhiang as they move through sunlit interiors and open landscapes, blurring the line between personal retreat and polished imagery. The result feels warm, human, and refreshingly unforced, fashion seen through real time and place.

The collection itself reflects that same balance of ease and intention. Stemming from American sportswear, the silhouettes are familiar yet softened, infused with romance and artisanal detail. Clean lines and practical shapes are offset by hand-finished elements and fluid styling, creating a wardrobe that feels both grounded and expressive. Accessories anchor the looks with quiet confidence: the iconic Miller sandal returns as an everyday staple, while the hand-stitched Romy bucket bag and the new Charlie shoulder bag introduce texture and tactility without overwhelming the simplicity of the clothes.

Rather than selling an aspirational fantasy, Tory Burch presents a lived-in vision of style, defining the campaign's sense of intimacy, shaped by movement, and mood. The clothes exist in conversation with their surroundings, echoing the rhythm of island life while maintaining the brand’s signature refinement. In doing so, Spring/Summer 2026 becomes about a thoughtful meditation on how women dress naturally for comfort and confidence.