The Beauty Influencer Edit: Who to Follow Based on Undertone, Skin Tone, and Style

If you’ve ever walked out of a Boots or a Sephora, orange, grey, or just dissatisfied, you’re not alone. Undertones are one of the most misunderstood (and least clearly explained) aspects of beauty. 

It’s really not just about whether you “look better in gold or silver”, it’s how your skin actually reacts to pigment, how colours wear over time, and how to spot the difference between “bronzed” and “muddy”.

This edit should help you break it down. It’s not just the theory, but who to follow for step by step inspiration. Real names, and real guidance. 

These are the beauty creators worth following in 2025 if you’re a girl or guy trying to get your base right, learning the right balance of blush, and/or trying to figure out how to apply contour that actually contours. 

We’ve grouped them by undertone [warm, cool, neutral, olive] and factored in skin tone range, style, and their signature touches. Most are UK based, but there’s definitely a few international names in here worth your time.

WARM / GOLDEN UNDERTONES

Note: If you’re in this category, you’re more likely to tan than burn, gold jewellery looks great on you, and orange toned blush doesn’t scare you.

Uche Natori (@uchjn)

Style: Soft glam, and luxury you can actually wear outside

Skin tone focus: Medium-deep to deep, golden undertones

Best for: Sculpted but glowing looks, flattering underpainting, and face shape balance. 

The UK’s reigning “base queen”, Uche nails warm bronze that looks like sunlight and real life airbrush. If you’ve struggled to find bronzer placement that sculpts without muddying or going orange, her videos will walk you through it, step by disciplined step.

Makeup by Chelsea (@makeupbychelseax)

Style: Creative glam with clean finishes

Skin tone focus: Medium-deep to deep skin

Best for: Pigment placement, layered colour, and experimenting without losing the wearable balance

Chelsea has nailed creative, fashion forward glam that still reads wearable. Fantastic at layering warm tones and playing with contrast while keeping things polished, she’s a quickly rising star and definitely someone you should be following. 

Anita Adetoye (@anitabrows)

Style: Event-ready glam

Skin tone focus: Deep and golden/olive-leaning undertones

Best for: Full coverage looks that still reflect skin, advanced sculpting, clean eyes

Anita is an event makeup pro from Nigeria. Her warm toned bridal looks are full coverage but still skin reflective. Keep an eye on her for masterclasses on how to sculpt for skin, not cake.

Style: Minimalist warm blush edits

Skin tone focus: Light-medium golden neutrals

Best for: Gentle contour, wearable warmth, pale skin that burns then tans

Olivia is one of the few UK creators who truly understands warm undertones and paler skin. Her bronzer placement is thoughtful, and her blush choices are always flattering. Quite frankly, she’s a minimalist’s dream.

Tammi Clarke (@makeupbytammi)

Style: Colourful glam, shade range commentary

Skin tone focus: Medium-deep skin with cool or red undertones

Best for: Tone correction, eyeshadow contrast, learning undertone logic

Tammi is the shade smart, cool tone champion. Her bold liners and thoughtful contours are a go to if your skin runs slightly blue or pink. She makes nuance feel exciting.

Alexandra Pereira (@alexandrapereira)

Style: Cool-toned shine, soft sculpting

Skin tone focus: Light to medium cool undertones with olive overtones 

Best for: Blush balance, gentle lifting, and structured base routines

Alexandra stands out in cool tone refinement. She brings crisp, editorial polish to light–medium cool/olive leaning undertones with soft sculpting and balanced blush placement. She’s your go to when you want structured, sophisticated makeup that feels intentional, but not necessarily too full glam.

Whitney Madueke (@whitneymadueke)

Style: Bare skin aesthetic, skincare meets makeup

Skin tone focus: Deep, cool/red undertones

Best for: Subtle base work, tone matching for sensitive skin, layering without cakiness

Whitney brings mastery to cool toned deeper complexions. She makes clean glam accessible. Think effortless base routines and drugstore winter glow looks that translate effortlessly across mediums.

Jackie Aina (@jackieaina)

Style: Full glam, product breakdowns

Skin tone focus: Deep cool undertones

Best for: Foundation reviews, undertone explanations, bold looks that still match skin

Jackie didn’t just advocate for shade inclusivity, she literally shifted the standard. She is the blueprint for deeper cool undertones done right: think mauves, berries, and neutral bases that don’t pull grey or ashy. Her tutorials are detailed, and her shade matches are intentional. She remains one of the most trusted reviewers if your skin tone is on the deeper end of the spectrum. Always full glam, but it’s the undertone precision that keeps her essential.

NEUTRAL UNDERTONES

Note: If you’re neutral, you probably suit both gold and silver, peach and pink and when you get the balance right, everything just clicks.

Esantoinette (@esantoinette)

Style: Soft, romantic, wearable

Skin tone focus: Brown neutral undertones

Best for: Gentle contouring, diffused colour, clean layering

Esantoinette is a red lip’s dream client. She balances neutral undertones with bold colour, especially graphic liner and editorial red lip content that works across all skin depths. She’s a go to for polished, statement building looks that never lose their tonal harmony.

Raye Boyce (@ItsMyRayeRaye)

Style: Practical, accessible glam

Skin tone focus: Neutral/medium skin

Best for: Lip liner blending, clean brows, natural contour

A pioneer in black beauty tutorial culture, Raye turned Tumblr tutorials into a multichannel empire. Her glow focused neutral undertone edits and clean brows give structure without the drama. She elevates the basics. Keep up with her to learn more about muted contours, peachy open lids, and soft beautiful lips.

Mikai McDermott (@mikaimcdermott)

Style: Sleek, minimal, expensive

Skin tone focus: Medium-deep with a warm/neutral lean

Best for: No flashback base, blurring without heaviness, warmth without saturation

A minimalist’s dream. She balances lowkey warmth with high impact beauty. Her soft focus base videos demonstrate how to enhance warm or neutral undertone skin cleanly and effectively.

Eni Popoola (@enigivensunday)

Style: Beauty and skin education

Skin tone focus: Neutral, textured or acne-prone skin

Best for: Real-world reviews, subtle contour, education-led content

New York based Nigerian-American, and Harvard grad turned beauty creator, Eni’s content is equally editorial glam and human reality. She speaks directly to neutral/olive and mixed toned complexity, blending tone balanced bases, budget-friendly skincare, and luxury moments for olive leaning neutral skin that’s tired of being mismatched.

OLIVE OVERTONES

Monica Ravichandran (@monica.raviii)

Style: Matte looks without skimping on the glow

Skin tone focus: Olive skin and neutral undertones 

Best for: No BS reviews, creative glam for the everyday

Monica is an LA-based creator, and is the ultimate glow guru for brown girls. She nails soft focus, everyday glam across global skin depths, utilising soft bronzers, gel cheeks, and precise base routines. She’s particularly beloved for her relatable colour theory test videos that break down how lip shades wear across different skin tones. Definitely look to her for unfiltered honesty and real foundation matches.

Sarah Novio (@sarah_novio)

Style: Clean glam, educational, precise

Skin tone focus: Light–medium olive overtones and mixed undertones

Best for: Understanding tone specific contouring and base matching for undertones that don’t quite fit the warm/cool binary

Sarah provides a masterclass in olive overtones and skin. She combines her background in painting with an editorial sensibility, delivering accessible guidance on olive, mixed, and neutral-toned skin. Her walkthroughs, like contour and bronzer shade tests specifically for olive skin, are the kind that content libraries don’t always cover. She’s an essential guide for anyone whose under (or over) tone doesn’t fit neatly into the warm/cool box. 

Beauty content should be about accessibility. These creators share common frameworks to help you grasp undertones, face shape, contrast, pigment theory, and they’re doing it across a range of skin tones that reflect actual skin, not just product campaigns.

The internet is full of makeup tips, but if you want to understand your face, your tone, and your style better, these are the people that will actually teach you.