PUMA Revives the Iconic OG Speedcat for 2024

PUMA is set to chase the podium once again with the re-release of the iconic OG Speedcat in 2024. Originally designed for the world’s fastest sport, the PUMA Speedcat has carved out a legendary status within the realm of Formula 1™. Now, PUMA reintroduces the shoe that has graced the feet of Grand Prix champions, promising to captivate a new generation of fans and enthusiasts.

For the initial release, the low-top Speedcat returns with lush suede finishing, available in black and red colorways that pay homage to iconic F1 racing teams. This new re-issue also features an embroidered cat detail on the toe, while gold logo accents adorn the tongue and appear above the signature PUMA Formstrip, echoing the racewear uniforms of the early 2000s.

The lifestyle iteration of the PUMA Speedcat, created in 1999, draws inspiration from the fireproof racing footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. The Speedcat's sleek, racing-inspired lines and aerodynamic design allowed the silhouette to make an impact both on and off the grid, permeating the world of fashion and sneaker culture. Its low-profile shape became a favorite in fashion capitals around the world, from London to Berlin to Seoul, and even spawned lifestyle variations like the PUMA Drift Cat and Race Cat. To date, the original Speedcat remains PUMA’s best-selling shoe of all time.

Leading the campaign for this re-launch is stylist and creator Sierra Rena. Known for her fearless self-expression, Sierra embodies an attitude built on the pioneers before her and a determination to inspire future generations positively. Through her dynamic presence, the campaign honors the legacy of the Speedcat, presenting the silhouette as a symbol of empowerment and innovation.

The new OG Speedcat release encapsulates PUMA's commitment to blending high-performance sportswear with cutting-edge fashion. Whether on the racetrack or the streets, the Speedcat continues to symbolize speed, style, and a relentless pursuit of excellence. As PUMA revives this iconic model, fans can look forward to experiencing a piece of racing history reimagined for the modern era.