Odeon are Offering Movie Fans the Chance to Win a Red Carpet Experience

A trip to your local cinema was once a very straightforward experience. You would buy a ticket, watch your movie, and then go home. Interestingly, this model is being reimagined, as promotions are becoming bigger, better, and more fan-focused. Odeon is a prime example here, with their latest promotion running until the 31st of January. They have partnered with major film studios, including Universal, to try to give fans the chance to win a red carpet experience. 

Cinema Promotions are Changing Rapidly

As time goes on, cinemas are turning everyday visits into gateways to unique experiences. Approaches like this reflect the growing understanding that audiences are now seeking more than just passive entertainment.

They want to feel as though they have the chance to be part of something bigger, and offering the chance to be part of a prestigious event creates something that goes far beyond the cinema room. Strategies like this help to strengthen loyalty as well. This is because customers are encouraged to return to gain more entries to the competition, which is run alongside the other promotions that Odeon runs, including two-for-one tickets. To be in with a chance of winning, all you need to do is see a selected film and buy it through your account. The films update as time goes on - and as new releases come out - so you’ll need to monitor the current list to be in with a chance of winning.

We are Witnessing a Broad Shift in the Entertainment Market

It’s not just cinemas that are adopting new methods of promotion, either. Music platforms and promoters are also following a similar path. Social media competitions to win meet-and-greets with bands, the chance to win VIP tickets, or even golden circle opportunities are huge. Bands often run giveaways for the chance to win signed guitars, for people who like, share, or comment on a post as well. For fans, this makes the experience more about just the music, and instead, provides the opportunities to step inside a world that’s exciting and that again, goes beyond the traditional concert experience. 

Online casinos have been using similar strategies for years, layering high-impact promotions with everyday gameplay. Claiming a casino sign up bonus might give you the chance to win random cash drops, with players being given the chance to win up to £5,000 every day. As promotions like this don't require anything other than participation in the services offered on their platform, it’s a great way to not only encourage engagement but also create stories that serve as their own marketing campaigns.

As time goes on, cinemas are adopting more and more strategies like this, showing how they are not only evolving, but also offering fans experiences that go far beyond simply going to the cinema. This is a great way for cinemas to stay ahead of the curve, while also increasing their competitive edge when compared to streaming services, something that has been a big focus for cinemas across the UK for quite some time.