Kojey Radical and Lotus Turn the Emeya into a Moving Piece of British Art

Inside Lotus London in Mayfair last night, the unveiling of Lotus Cars’ latest collaboration was the opening of an immersive art installation. The Lotus Emeya, reimagined through the creative lens of Kojey Radical. Kojey stepped fully into the role of Creative Director, using the car as a medium for storytelling, memory and emotional expression. The result is a collaboration projects vulnerability and the layered experiences that shape modern creativity.

Kojey has long occupied a unique position within British culture, existing fluidly between music, visual art, fashion and design while consistently reshaping the spaces around him. That multidisciplinary instinct sits at the core of the Emeya collaboration. His sketches, spoken reflections, movement and personal experiences informed the vehicle’s visual direction, transforming the car into something closer to a self-portrait than a design exercise. Drawing inspiration from the emotional themes explored throughout his Don’t Look Down era, ambition, pressure, fear, fatherhood and transformation. The collaboration explores what it means to evolve publicly while carrying the invisible weight of expectation. Instead of treating performance and success as purely celebratory, Kojey leans into the tension and uncertainty that often accompany growth.

One of the project’s most compelling details comes through its dialogue with Lotus history itself. Kojey and the design team turned their attention toward the iconic Lotus Esprit, particularly the vehicle’s signature ventilation lines and parallel structures. The collaboration interprets them through light, creating a coloured beam that travels across the Emeya’s bodywork like energy moving through air. The effect feels simultaneously futuristic and nostalgic, connecting the precision engineering of Lotus heritage with Kojey’s more emotional, abstract visual language. It is a subtle reminder that automotive design can function symbolically as much as mechanically.

The collaboration also arrives during a significant moment in Kojey Radical’s own creative trajectory. On 20 May, he will take to the stage at Royal Albert Hall as part of the Albert Sessions series, joining a lineage of artists who have used the platform to merge performance with mentorship and community engagement. Beyond the concert itself, Kojey will work directly with emerging creatives GeeOne and Zachariyah Sol through a dedicated workshop programme, sharing insights from his own artistic journey while helping nurture the next generation of talent.

In many ways, the Lotus collaboration mirrors that same philosophy. Ben Payne, Vice President of Design at Lotus, described Kojey as someone capable of translating emotion into form “with precision and intent,” and that emotional intelligence is exactly what gives the project its power. At a time when luxury collaborations often prioritise hype over substance, this partnership feels unusually personal and thoughtful. The Emeya becomes a reflection on movement in every sense of the word — physical movement through space, emotional movement through life, and creative movement through culture.