it'S KIM'S world

When it comes to fashion, especially shapewear, Kim Kardashian has her skim in the game. In a whirlwind of groundbreaking developments, Skims, her brainchild, has taken the fashion world by storm in the past 10 days.

First, the brand expanded its horizons by launching Skims for men, catering to a wider audience with their diverse range of undergarments. To amplify this move, Skims roped in renowned figures Neymar Jr, Nick Bosa and Shai Gilgeous Alexander as ambassadors, creating a buzz in the fashion industry.

Having a basketball player model Skims should have been a dead giveaway as to what she would tease next but she made all NBA fans jump out of their skims when the brand teased partnerships with NBA, WNBA, and the American Basketball Team.

Kim's keen eye for innovation didn't stop there. She teased a revolutionary product – a Nipple bra, stirring a frenzy on the internet which isn't new for someone like her albeit she has developed a thick skim over the years. While it caused a buzz online, this move was particularly welcomed by individuals who have undergone mastectomies (as I saw from the comments in the instagram posts) promising a solution that fit their desires.

Just when you thought Skims had reached its pinnacle, Kim K teased yet another sensational collaboration, this time with Swarovski. The capsule collection has beautifully comfortable cotton ready to wear garments with the classic crystals embedded on the outside. Moreover, this partnership promises not only shimmery diamond bodysuits but also dazzling accessories like body chains, raising the bar for shapewear.

Kim Kardashian's takeover of the fashion world is nothing short of awe-inspiring. Her strategic business acumen shines through in every move, demonstrating her marketing and advertising prowess.

One thing is clear – Kim Kardashian is indeed taking over the loungewear & shapewear aspects of the fashion world, one skim at a time.