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eBay UK Teams Up with Alhan Gençay for Exciting 'In Session With' Series Launch

eBay UK has announced a special collaboration with the renowned UK presenter, gamer, and entrepreneur Alhan Gençay, also known as @9P, to kick off the first installment of its "In Session With" series this year. This collaboration aims to spotlight the diverse passions within the UK’s vibrant sneaker community, seamlessly merging the worlds of sneakers and gaming.


Born from Alhan’s deep-rooted enthusiasm for collecting, leveling up, and the thrill of winning, this partnership will see him and eBay host an ultimate sneakers and gaming clash. The event is set to celebrate the overlapping interests of these two dynamic cultures. Fans will have the chance to engage directly with Alhan in a quest for sneaker gems, competing for a variety of rare pairs available through the eBay Authenticity Guarantee service.


In an exciting prelude to the main event, Alhan will discussed the collaboration on his P45 Twitch channel on the 30th of May. Viewers tuned in to have the opportunity to win eBay sneaker credits, offering a tantalizing glimpse into the upcoming celebration.


The connection between sneakers and gaming is undeniable, having inspired numerous high-profile collaborations over the years. Notable partnerships include Nike’s collaboration with PlayStation, Puma’s team-up with Tetris, and Adidas’s launch with Xbox. These collaborations have created highly coveted models that are frequently sought after on eBay, driving significant search increases. For example, searches for 'Nike Air Force PlayStation' surged by 100%, 'Nike PlayStation' by over 45%, and 'Puma Tetris' by 30% in the fourth quarter of 2023 compared to the third quarter.

By tapping into the shared excitement of sneaker and gaming communities, Alhan and eBay are creating an immersive live gaming event set to take place at BRIX, London, on Tuesday, June 11th. This event promises to be a unique celebration of both sneaker culture and gaming, bringing together enthusiasts from both realms for a night of thrilling competition and exclusive sneaker prizes.


For those unable to attend but inspired by Alhan’s style, he has curated an exclusive collection of his favorite sneakers on eBay. This collection includes sought-after models like Nike Air Rifts, Adidas x Sean Wotherspoon Gazelles, and Maison Margiela Replicas. These sneakers are available for purchase with complete peace of mind, thanks to the eBay Authenticity Guarantee.



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