Dr. Martens Brings New Statement Silhouettes In It's 90's Inspired New Campaign

Kicking off the soles of the new year with a reference not to 2016 but to the iconic 90's chunky silhouette, Dr. Martens debuts its Feed The Buzz campaign for SS26.

Photo Credit: Dr. Martens

The playful take on the shoes' new prints and soles is even bolder than before as the brand pays homage to the loud personality behind the nostalgic release. The old 1460 classic becomes relevant than ever to Gen Z audiences and beyond however, at its core, Buzz is designed for a specific mindset rather than a specific demographic. This is footwear for people who explore colour and pattern intuitively, using shoes as a jumping-off point for personal style. The Buzz wearer is curious, confident, and unapologetically individual—someone who sees versatility not as neutrality, but as freedom.

Photo Credit: Dr. Martens

The shoe adapts without disappearing in these expressive designs, including an unmissable 'Buzz 5 Eye Dalmation' shoe designed with Hair On leather. Second in line for the SS26 drop is the 'Buzz Drop Velcrow' shoe in a brown and pink colourway, with ease to strap on and explore. The low 'DM's sit next to the third model the 'Buzz Hi Boot', perfect for festival season in the warmer months head, a pair to cop before Glastonbury's crowd stock up on the 'Wyoming' style brown and pink-detailed leather boots.

Photo Credit: Dr. Martens

Longtime wearers will recognise the familiar craftsmanship and attitude, but the styling feels tuned into a new generation of consumers who approach fashion as modular and expressive. Feed The Buzz acts as a gateway—proof that Docs can be both heritage-driven and fashion-forward without compromise. In a market saturated with “newness” that often feels disposable, Dr. Martens’ latest campaign stands out with three silhouettes of individuality.

The SS26 Buzz Range will be available to purchase from select Dr. Martens stockists, www.drmartens.com & in Dr. Martens stores.