DARKCIRCLE® Blurs Boundaries with LOT.5 Collection and Visionary [UN]Real Campaign

Birmingham’s DARKCIRCLE® has taken a bold leap forward with the unveiling of its LOT.5 collection, accompanied by [UN]Real, a groundbreaking visual campaign and AI-generated art installation. Set within the imagined SUMWHERE Gallery, the project bridges fashion, art, and technology, offering a glimpse into the brand’s creative future.

Rooted in DARKCIRCLE®’s ethos of empowering the creative community, the collection reflects the lives of the stylists, photographers, and directors who drive culture behind the scenes. The brand’s goal is to provide these visionaries with a daily uniform—clothing that not only resonates with their artistic pursuits but also offers unparalleled comfort and versatility. Pieces like the trench coats, trucker jackets, and the Forever Down Jacket 3.0 exemplify this mission, showcasing the brand’s signature typography and functional design.

[UN]Real marks a significant moment in DARKCIRCLE®’s journey. The campaign, created using AI, reimagines the possibilities of product presentation, dissolving traditional boundaries between the tangible and the conceptual. This project builds on the brand's broader creative initiatives, including the DARK.ART GALLERIA, which celebrates the artistic process and shines a light on the collaborators who have been instrumental to DARKCIRCLE®'s evolution.

LOT.5 promises to captivate fans of streetwear and art alike. The collection will launch exclusively for DARKCIRCLE® Studio Members on November 22, with a general release following on November 27. With this collection, DARKCIRCLE® reaffirms its place as a leader in the fusion of streetwear and culture, demonstrating its unwavering commitment to pushing the limits of creativity.