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Daily Paper AW24: Navigating the Blur



As the lines between the physical and digital worlds continue to dissolve, fashion steps forward to explore this new frontier. The Daily Paper AW24 collection is an ode to the modern human experience—one marked by sensory overload in a reality where the artificial and natural coexist in a perpetual dance. In this evolving landscape, the collection reflects the tension between overstimulation and the innate human instinct to seek balance by going offline, reconnecting with the physical world, and rediscovering our natural rhythms.


The collection for both men and women stands as a bold statement of contemporary style. It offers a blend of the tactile and the technological, with pieces that are as much about form as they are about function. Denim reemerges as a key player, but with a twist—featuring  innovative cuts and washes that blur the lines between classic and avant-garde; reflecting the fluidity of our digital age.



Velvet elements bring with it rich textures that offer both elegance and comfort. Its plush feel is a tactile reminder of the warmth and depth that can still be found in a world increasingly dominated by screens and pixels.


The season’s Tech Wear is designed for the modern urbanite, featuring high-performance fabrics and multifunctional features that speak to the demands of a fast-paced, interconnected world. These pieces serve as tools for navigating the complexities of contemporary life, where adaptability is key.


Faux Fur Coats capture the essence of this collection’s dual nature—stylish yet sustainable, these coats provide warmth in a cold, digital world while also making a statement about the importance of conscious consumption. Oversized and tailored silhouettes offer a chic appearance that bridges the gap between the virtual and the tangible.



Knits, in all their cozy versatility, are essential this season. From chunky sweaters that cocoon the body to sleek, fitted designs that offer a second-skin feel, these pieces remind us of the comfort found in simplicity—a stark contrast to the sensory bombardment of our everyday lives.


For women, Co-Ords offer an effortless yet polished look, with coordinated sets in matching fabrics and prints. These pieces are a nod to the idea of harmony—whether in fashion or in life—and the ease that comes from finding balance.


The collection is rounded out by new artworks and graphics that visually capture the season’s themes of overstimulation and instinctive dynamics. These designs serve as a mirror, reflecting our collective journey through an increasingly complex and artificial world.


This collection invites us to step back, tune out the noise, and reconnect with the physical world. It’s a reminder that even in the midst of sensory overload, there is beauty to be found in simplicity, and power in returning to our human instincts.




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