Coults Releases Transporting Visual For Single 'IS IT COOL?'

Coults, a rapper and artist from North West London, has just released a new music video for his trap-infused song "IS IT COOL?" from his debut album COULTURE, which was released in 2023. With a style that blends the spacey flow of UK rap with American trap-heavy textures, Coults is quickly becoming a prominent figure in the music industry.

He showcases a unique and melodic approach, delivering bars with a menacing velocity that demonstrates his authority and talent as a young creative hustling in the industry. The video for "IS IT COOL?" was directed by fellow London artist LAUZZA and features sharp cuts and gritty cinematography that captures the pace and disorientation of London life against Coults' calm and melancholic flows. Coults' career has been on a fast-paced trajectory since his debut record "Rover Trucks" featuring dialE in 2021, with his hit single "F&F" reaching over 7 million streams. Coults' highly-anticipated debut album COULTURE features collaborations with innovative artists emerging across London, including YT, CMillano, and Len.

The song "Is It Cool?" by Coults is a captivating composition that delivers a message about the artist's state of mind. The lyrics of the song reveal a nonchalant perspective towards life and relationships, with the artist seemingly doing what he wants without regard for the consequences. However, the song's message goes deeper than just surface-level perceptions, as Coults expresses a desire for guidance before falling too deep. The song's message is a blend of these two perspectives, urging listeners to live their lives on their terms while also seeking the guidance of others to make better choices.