Charli xcx Announces Partnership with Absolut Vodka

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Absolut Vodka and Charli XCX have teamed up for a new two-year collaboration, uniting two prominent figures in pop culture.

“When Absolut approached me for a collaboration, I was immediately down because they told me they wanted to do something a little chaotic - which obviously I love so yeah, moments with music, martinis, friends and strangers that’s like so my vibe babes”: Charli xcx said about the partnership.

After her sold-out shows in LA over the weekend, Charli subtly hinted at future events by posting backstage photos on her social media, wearing an “I ♥️ Absolut” T-shirt. Meanwhile, during “Card Declined”, her dancers performed wearing their own versions of the classic “I ♥️” tee, featuring “Absolut” and “Dirty Martini” - a tribute to Charli’s preferred drink.

“Charli doesn’t just have fans, she’s created a whole world around her, and that’s what we want to embrace. Absolut has always believed in the people who push culture forward, so rather than arriving with a rulebook, we want to co-create with Charli and her Angels fandom and see where they take us. It might get messy, it might get chaotic, but it definitely won’t be boring.” - Craig Van Niekerk, Absolut Vodka’s VP of Global Marketing.

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