• Arenma Ahonsi

"BETTER LUCK NEXT TIME" - PHUG SS20 'Munchies' Release Sells Out Within 5 Minutes

"Better luck next time" - The bedroom born, worldwide-known 'PHUG' brand launches it's latest Spring/Summer offering with a tongue-in-cheek play on graphics T-shirts stating "You Got The Munchies?" in emerald and black hues, and along with a playful duet of accessories, adding a sticker pack and 'smiley' lighter. PHUG has cultivated a community of creative dreamers and aspirational magic makers through its still new and impactful journey in fashion.

As a brand, they've continuously satisfied the sense of style for their global community of followers and, for this drop, the capsule expected a positive influence. However, the young label sold out in less than 10 minutes. 5 minutes to be exact. It's time to get acquainted with London's new underdog creative movement being lead by Amir Hossain and Soren Harrison.

PHUG is a London-based clothing brand bringing a teenage bedroom world to a global audience. The success of the 'Munchies' release comes as somewhat of a surprise for brand owners and directors Amir Hossain and Soren Harrison but at the same time, this is something that has not shocked them too much. The speed at which the collection sold out was a prominent topic of conversation on PHUG'S live stream programme 'Afternoon Tea'; an open discussion featuring special talents and guests exclusively on PHUG's Instagram channel.

Stay connected with the brand's process and never miss a moment by following their social media platforms @PHUGGERS

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