Bringing an element of the nineties and noughties Hip Hop Fashion influence back onto the streets of London, here is a brand that has something to say and knows how to keep you engaged. Introducing the new hip streetwear brand 82K Degrees. Making a name for itself, it has exploded onto the scene with its effortless shapes, usage of red, black, grey and white colourways and its graphic signature monogram logo as the heart of the streetwear brand.
82K Degrees has started off the year 2021 very well with an explosion of casual product pieces that are eye-catching, functional and worth the anticipation. Founded by Croydon-born Kojo Hammond, the creator himself saw a vision. A time to make fashion an essential part of his identity. From here, Hammond officially made his debut collection representing his origins. And so, the story begins:
In January 2019, Hammond’s influence originally started during the appearance of the “super blood wolf moon”. This natural phenomenon event is a rare occasion. A catalyst that started him on his journey to create his amazing vision. From this moment, he took notes of the coordinates 51.3762° N, 0,0982° W. This was a representation of the brand name that brought the 82K Degrees brand to light. The super blood wolf moon is a time for removing the old and bringing in the new.
Built from the grounds up, this premium streetwear brand possesses an exclusive, unique, high quality combined with modern details exploring past decades of streetwear references to share with the public and the rest of the world. Still keeping in line with the monogram logo as the brand identity, Hammond sets out on offering product categories such as t-shirts, hoodies and joggers bringing you a casual, cool street look.
It was a new beginning for Hammond. The products reflected a reality of our current streetwear and for the New Gens out there that allowed Hammond to bring forth his mission to establish and produce a Galactic Premium exclusive Streetwear showing a modern and commercial appeal. Each style is for unisex and not confined to men or women.
As the brand grows, Hammond's influence with the nineties/noughties style develops and continues to speak volumes, not only to the public but to his growing followers on social media such as Instagram and Depop, earning the brand a spotlight as a label to watch out for the future.
Taking inspiration from Hip Hop artists like Kanye West and ASAP Rocky, Hammond strives to continue, opening the brand to more opportunities going forward. By expressing his passion and enthusiasm for his brand and to the public by producing more capsule collections throughout the seasons to come.
Executing further his unique sense of style is a celebration for urban fashion at its best and sharing the knowledge with potential customers is pivotal moment for the brand as this is a sign of more exciting looks to lead the way onto the Fashion scene.
If your intrigued to see more of 82K Degrees, check out the pieces below and online here
Words: Charlene Foreman
Kommentare