BOTTLED BY KIDSUPER: JAMESON REVEALS SMOOTH NEW DROP WITH CREATIVE POWERHOUSE KIDSUPER AT PARIS FASHION WEEK

There's a difference between slapping a logo on a runway gift bag, and actually showing up in the collection itself. Jameson and KidSuper's new collab, which debuted Saturday night at Pavillon Cambon during Colm Dillane's FW26 show, represents two entities finding common ground in artistic craft and storytelling.

Dillane, who’s KidSuper has become synonymous with maximalist storytelling and a certain chaotic authenticity, revisits his Irish heritage through Jameson's "Bottled By" tradition: a historical practice where distillers would mark their work with a personal stamp. It's an interesting parallel for a designer who's built his name on personal narrative, whether through hand painted jackets; or casting his friends in his shows. That same energy shines through here, and manages to translate into a capsule collection that appeared alongside the main runway pieces, threading Jameson's legacy into Dillane's exploration of heritage, memory, and artistic characters.

The show itself opened with a short film directed by Dillane and starring Vincent Cassel; who stuck around to watch from the crowd. The models then walked out in looks that paid homage to legacy, and contemporary streetwear themes. The collaboration fits perfectly into Jameson's recent pivot toward culture based partnerships: Dickies, Awake NY, and ongoing ties to global soccer through the MLS and EFL. The brand is clearly embedding itself in the spaces where its audience actually exists, rather than where marketing logic suggests they should.

After the show, the crowd moved over to Manko for an afterparty with Odalys, Andy 4K, Dylan Ali, and Julien Granel on the decks. The capsule collection itself remains under wraps for now. 

Launch details are out soon; but Saturday's event offered an early glimpse at what's shaping up to be one of the more exciting collaborations of 2026.