This Tennis Bracelet Gets a Grip on 2025’s Everyday Jewellery Aesthetic

With Wimbledon in full swing, Dublin’s CROÍA turns the classic tennis bracelet into a lightweight, sweat-friendly statement, with a price tag that stays comfortably courtside."

“CROÍA’s campaign hero frames the Tennis Club stack as easy courtside glamour. Credit: CROÍA Jewellery”

Centre Court is weeks away, yet the Wimbledon effect has already bled beyond SW19’s grass, seeding a fresh obsession with tennis bracelets. Irish label CROÍA moves fast on that momentum with The Tennis Club, a five-piece capsule that swaps the white-gloved aura of diamonds for hypoallergenic plating, latch clasps, and a price tag that never crosses triple figures. How do you reinvent a luxury object synonymous with centre-court celebrities for wrists that multitask phone, oat-latte, and morning commute?

CROÍA’s answer lies in material pragmatism. Each piece carries a single micron of fourteen-carat gold (or rhodium) over sterling silver, a spec that keeps sparkle intact while surviving spin class sweat. Founder Shauna Burke insists the mission is “to give statement jewellery the same ease as a white T-shirt,” a claim that lands neatly as “tennis-core” trends scale up on TikTok. Search interest for tennis bracelets typically spikes during Wimbledon fortnight, with last year’s demand registering across luxury and high-street sellers.

“Off-duty ease: reclining on the practice court, the model’s wrist stack catches late-afternoon sun.

“Match point minimalism: pleated micro-skirt, powder-blue racket, and a single rhinestone row. Credi

“Stack in motion: bangles and classic tennis chain pop against ribbed cream knit. Credit: CROÍA Jewe

"CROÍA leans into sport visuals. Credit: CROÍA Jewellery"

A decade ago the tennis bracelet was synonymous with legacy diamonds, and now its cultural stock is propelled by algorithmic nostalgia and the endless remix of Chris Evert’s 1978 “lost bracelet” anecdote. CROÍA sits at a different intersection as female-led, Ireland-born, and digitally native. The brand’s insistence on hypoallergenic finishes caters to wearers with sensitive skin and a schedule that includes weight training as often as work drinks. That practicality sets it apart from traditional gemstone-heavy pieces that still dominate Bond Street vitrines.

Price plays its own rally. At £38 for a pair of rhinestone huggies and £60 for a multi-stone bangle, CROÍA courts shoppers who would scroll past four-figure diamond lines yet still crave a flash of centre-court glamour. The brand is effectively flattening the hierarchy with rhinestones in place of diamonds and sterling silver under gold flash; so a bracelet can handle airport security trays without inciting existential dread.

"Logo service: CROÍA embosses the ball as a gold-plated bracelet tracks the wrist’s curve. Credit: CROÍA Jewellery"

The timing feels engineered yet organic. Wimbledon’s strict all-white dress code remains one of the few highly photographed arenas where jewellery choices matter; so sparkle needs to register against neutral uniforms and midday glare. CROÍA hijacks that visual language, translating it for social feeds that prize sweat-proof authenticity over chandelier sparkle. The result is jewellery that can slip under a blazer sleeve at 9 am, catch floodlights at five-aside football, and still read polished at a pub garden debrief.

CROÍA’s Tennis Club may carry the posture of courtside tradition, yet its real play is accessibility: sport-coded shine engineered for hands that juggle iced coffee rather than championship trophies. If Wimbledon supplies the annual spike in bracelet envy, CROÍA offers the everyday sequel; proof that a staple born of a grand-slam mishap can thrive in the small dramas of modern life.