Spice Girl Melanie C Partners with Sunglass Hut in New Release

Sunglass Hut reveals the next chapter of its OWN YOUR MOMENT platform with a summer campaign fronted by singer Melanie C, globally recognised as Sporty Spice from Spice Girls.

This campaign was shot in Los Angeles, and encapsulates Melanie C’s warmth, individuality and enduring cross-generational influence. She returned to Sunglass Hut for a second partnership, just days after the release of her new album, Sweat. 

Melanie C first partnered with Sunglass Hut in 2024. The OWN YOUR MOMENT platform was introduced the following year, in 2025. The platform presents a new perspective: sunglasses are more than an accessory. They can transform how people see the world and how the world sees them.

Melanie C curated a dedicated product edit, available on Sunglass Hut’s e-commerce and in select stores. This selection includes key seasonal styles from Ray-Ban, Oakley and Ray-Ban Meta, with other leading fashion brands and Sunglass Hut exclusives.

“The right pair of sunglasses can instantly elevate your look and make you feel effortlessly cool and confident. I had so much fun creating my Sunglass Hut edit - it’s a mix of easy everyday styles with a sporty edge, alongside elevated designer pieces for those moments when you want to express yourself and make a statement,” said Melanie C.

She joins summer ambassadors, Breanna Stewart in the United States and Marie Pedraza in Spain, in Sunglass Hut’s summer series to reach customers all around the world.

In this series, each ambassador will host a local event with talent meet and greets, customisation moments, DJs and exclusive giveaways. 

Through authentic talent partnerships and bold customer experiences, Sunglass Hut continues to connect the Sunglass Hut community with this engaging campaign and their new range of sunglasses.