PURE by Stephen Ross Is A Pursuit Of Meaning Through Luxury Streetwear

With so much going on Stephen wanted to create something that encouraged the wearer but that also reflected and was an extension of his artistry. Mixing technicality and simplicity the modern type combines with a minimal illustration to create an image that has a luxury streetwear appeal.

The type being based in latin is a nod to Stephens love for Stoicism, this is further indicated by the small passage below that which reads.

“The time will come when diligent research over long periods will bring to light things which now lie hidden. A single lifetime, even though entirely devoted to the sky, would not be enough for the investigation of so vast a subject... And so this knowledge will be unfolded only through long successive ages. There will come a time when our descendants will be amazed that we did not know things that are so plain to them... Many discoveries are reserved for ages still to come, when memory of us will have been effaced.” - Seneca, Philosopher

In connection with the brands title Pure this passage is what Stephen sees as an understanding of when you gain further knowledge you can become who you really are and that itself is, PURE

Avaliable to pre-order today from

Pure-iv.com

Stephen’s meaning of pure is as follows:

PURE IS TRUE.

PURE ISN’T MIXED.

PURE IS A PURSUIT OF MEANING.

The small text on the left reads:

Domine - Lord

Vigila - Watch

SUPER - Over

Nos - Us