PATRÓN® Reaches New Heights Within Luxury Tequila With The Launch Of PATRÓN El Alto

Exclusively invited to join them on their first UK press trip, the world’s number one super-premium tequila brand* PATRÓN allowed New Wave Magazine to join them out in the highlands of Jalisco, Mexico to embark on a cultural and informative experience. Deep in the agave fields, we were able see the meticulous process of how PATRÓN have created their latest blend of Extra Añejo, Añejo, and Reposado tequilas to create their newest expression, PATRÓN El Alto.

Just a stone's throw away from the dynamic city of Guadalajara, we enjoyed an indulgent journey that heightened our senses around the very fabrics that make up Mexican culture as well as how premium tequila is made. Attending the agave fields on site, we watched how the Jimadors (a type of farmer that specialises in harvesting Agave plants) would cut and prepare the plants for production with a special tool called a coa.

Not only are there over 200 species of Agave, only one can be used to make tequila, the Weber Blue Agave (agave azul). For the agave to be of PATRÓN standard, the core of the plant (piña), after the jimador cuts off all the leaves, it must reach the required number of bricks (sugar content) as well as have less than 25 red marks or eyes to be considered to continue the production process.

At the Hacienda, we were able to see the process in the distillery which was a fascinating experience as we watched how the agave roasts in brick ovens before being milled and distilled to create the many varieties of tequila that PATRÓN create. With the entire process done on site, each bottle is masterfully created with the spirit of the jimadors and expressiveness of Mexico. Designed to stand out as a pinnacle of sophistication, PATRÓN El Alto was created after four years by legendary master distiller David Rodriguez.

"PATRÓN EL ALTO stays true to PATRÓN Tequila's traditional roots in distilling while innovating in a way that achieves the best blended, aged tequila profile possible. The tequilas that harmoniously come together in PATRÓN EL ALTO are a result of selecting the finest 100% Weber Blue Agave in the highlands of Jalisco, Mexico, a territory known for producing sweet agaves, which gives PATRÓN EL ALTO its incredibly smooth and sweet taste. We took four years to focus on only the best of the best and perfect the bold, sweet flavours of this expression the right way: naturally." - David Rodriguez

Championing their brand as wholly sustainable, all the waste from the agave plants are used across the hacienda in one form or another. With the waste leaves and pulp composted, it is used on their on site gardens to grow fruits, vegetables and coffee that are served in the Hacienda to the jimadors, staff and guests. They also get to take compost home to use in their own gardens. The unused water that gets removed from the distillery process is used to clean all the machinery and equipment within the distillery whilst the juice is fermented to create the tequila.

Encased in a striking azure-hued bottle, PATRÓN El Alto has debuted in the UK, France and Spain, continuing to lead and redefine luxury tequila. By setting a new standard of craftmanship, PATRÓN El Alto has been blended to perfection and aged to its finest in in 11 distinct barrel varieties. Aging in primarily American and French oak, the ultra-premium tequila has a satisfying smoothness alongside a delicate profile. PATRÓN El Alto has remarkable notes such as fig, honey and caramel, laying on a bed of dried fruit and vanilla.

We were also able to have a unique tasting experience with David Rodriguez himself as he took us through the many creations PATRÓN has to offer, finishing off with the PATRÓN El Alto and discovering that this is best enjoyed neat, on the rocks to savour the artistry of the tequila to come through.

“PATRÓN is an industry leader and will once again change the game as it adds to the prestige category of tequila, a segment forecasted to double in size by 2025, with the launch of PATRÓN EL ALTO. PATRÓN EL ALTO continues to elevate the standards of tequila, demonstrating our tireless dedication to perfection. When you reach for PATRÓN EL ALTO, you're reaching extraordinary heights of quality, flavour and smoothness." - Samantha Newby, PATRÓN Tequila Global Vice President, Innovation and Sustainability

As the sun dipped below the horizon, the evenings were enchanted with dinners carefully curated and designed to celebrate the energy and vibrancy that Mexico has to offer. The air was invigorating as we enjoyed PATRÓN-shaken cocktails and to understand the work that was put into PATRÓN El Altoand toasting to tradition. Enjoying the festivities like watching a traditional Mariachi band was the finishing touch of this incredible experience as well.

*IWSR 2023 Global Database, in value and volume sales, Super-Premium Tequila

THE PERFECT WAY TO ENJOY PATRÓN IS RESPONSIBLY. ©2025. PATRÓN EL ALTO, ITS TRADE DRESS AND THE BEE LOGO ARE TRADEMARKS.