Only Ten Exist: Pepsi Goes Ultra-Exclusive With A Jewellers

Lola Carron
2 hours ago
1 min read

As festival season hits full swing, Pepsi is rethinking one of its most disposable objects. The brand has teamed up with A Jewellers, known for pieces worn by some of the UK's biggest names in music, to turn the classic gig wristband into something built to outlast the weekend it was made for.

At the centre is an ultra-limited drop: just ten silver wristbands, featuring a linked circular chain and a sleek plaque bearing the Pepsi name in zircon-set lettering. Industrial in its detailing yet elevated in its finish, the design transforms a symbol of temporary access into a genuine collector's piece, something worth keeping long after the last set has finished.

The wristband anchors a bigger initiative, Pepsi Stage Pass, giving 50 fans an all-access pass to experience some of the UK's most legendary venues and festivals completely free throughout 2026. On top of that, 1,000 further instant-win prizes are up for grabs, from festival tickets to speakers, bucket hats and sunglasses. Fans simply scan the QR code found on participating Pepsi cans and bottles to unlock an instant prize and secure entry into the monthly draw.

The idea running through the whole campaign is simple: access, not just branding, is what actually resonates with fans right now, and Pepsi is putting real weight behind that idea rather than just talking about it.

Fans hoping to get their hands on one of the ten wristbands should keep an eye on @PepsiUK for further details.

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