Nude Project Expands to US for The Cult Brand's Miami Pop-Up

Nude Project has crossed the Atlantic and made a sunlit, art-infused entrance into Miami, opening its first U.S. pop-up in the Design District on October 11. The Spanish-born streetwear label turned a retail debut into a cultural happening, drawing over 2,000 visitors on opening day and forming the largest queue the brand has ever recorded. What arrived with that crowd was not just a collection of garments but a palpable moment: a community converging around style, creativity, and a shared ethos.

Set at 151 NE 41st Street Suite 129, the pop-up reads like a carefully staged pause in the city’s constant motion. Minimalist fixtures and subtle, tactile displays let the clothes breathe, while curated corners host live visual performance and artist activations that blur the line between shop and salon. The environment invites visitors to slow down, try the viral drops that built Nude’s following across Europe, and discover exclusive pieces available only in this temporary space.

Nude Project’s debut in Miami is an argument for intentionality in modern streetwear: clothing as a vessel for a mindset centered on reconnecting and focusing on essentials. The brand’s co-founder and creative director, Bruno Casanovas, positioned Miami as a natural territory for Nude — a multicultural, creative city whose ongoing cultural boom mirrors the label’s fusion of urban attitude and artistic curiosity. The result is a pop-up that feels less like a launch and more like the opening of a neighborhood cultural hub.

Across the two-week run through October 26, the space will host a rotating program of showcases, artist meet-ups, and cross-disciplinary activations that underscore Nude’s motto, By Artists, For Artists. The programming elevates the visit from transactional to experiential, turning try-ons into conversations and product drops into moments of discovery. For a brand that has energized cities like Paris, Barcelona, and Berlin, Miami becomes another chapter in translating temporary retail into a living, evolving community.

What makes this Miami appearance feel significant is the effortless way Nude translates its European momentum to an American context without losing its softness. The pop-up’s calm, deliberate energy stands in contrast to the usual spectacle of fashion debuts, offering instead a warm, soulful invitation to linger. In a marketplace saturated with hype, Nude Project’s approach reads as quietly confident and uncompromisingly human.

The Design District location is strategic and symbolic: a place where art, commerce, and culture collide, now occupied by a brand that treats clothing as a platform for dialogue. Visitors who come for the drops stay for the performances, the chance encounters, and the sense that they’ve stepped into a community rather than a boutique. Nude Project’s Miami pop-up is more than a U.S. debut; it is a declaration that the brand is ready to cultivate meaningful connections on both sides of the Atlantic.