Moose Knuckles FW25 Presents Pulse of the City

Moose Knuckles unveils its Fall/Winter 2025 campaign, Pulse of the City, a bold new chapter for the Canadian outerwear brand under recently appointed CEO Ellen Kinney. Celebrating global culture while staying rooted in craftsmanship, the collection highlights outerwear as both protection and expression, designed for individuals moving with purpose through today’s style capitals.

The campaign spans seven international hubs; New York, Montreal, Paris, London, Shanghai, Milan, and Tokyo, underscoring Moose Knuckles’ global reach. Immersive pop-ups and activations are planned across these cities, bringing the brand’s Canadian spirit to local audiences in innovative, experiential ways.

Fronting the campaign once again is model Amelia Gray, captured by acclaimed photographer Richie Talboy. The visuals merge utility and cinematic flair: pale-toned bombers framed by skylines emphasize technical quilting and engineered warmth, while neon-lit cityscapes showcase fur-trimmed coats that balance luxury with grit. A striking snowy street shot demonstrates real functionality, and bold sunset backdrops inject vibrancy into the season’s story. Gray embodies confidence and adaptability, making her an apt face for the brand’s forward-driven energy.

FW25 focuses on four iconic silhouettes, the Ballistic Bomber, 3Q, Stirling Parka, and Debbie Bomber. These staples feature enhanced internal components, refined workmanship, and innovative down technology for comfort, breathability, and movement. Prices range from GBP £350 to £2,000, positioning the collection firmly in the luxury outerwear space.

“FW25 celebrates the unique perspectives of our global community and cultural leaders,” says Kinney. “This is just the beginning as we focus on innovation, growth, and expansion in the coming seasons.”

With Pulse of the City, Moose Knuckles strengthens its place as a disruptive leader in luxury outerwear, Canadian at its core, but global in ambition and execution.