Coming as an embrace towards club culture as we start to enjoy nightlife again, 'Watch Me' was created after Chloe awoke from a reoccurring dream of being back in the club and started to create voice notes to build the base of her latest single. Whilst later on constructing the track iwht producer and bandmate VVilhem, 'Watch Me' touches on themes of romance, narcissism and nostalgia, fit with choreography within the visuals. Chloe pays homage to the likes of Cher with Studio 54 and Soultrain references.
Chloe Bodur takes inspiration from Middle Eastern and South Asian sounds since being born to Sri-Lankan and Turkish parents. With her sound formulated around R&B, Soul, UK Jazz, Samba and Hip Hop, her musical household was enriched with influences from D'Angelo, Flying Lotus, The Neptunes to classic icons such as Chaka Kahn and Austrid Gilberto. Whilst trying to inspire a new generation of artists, Chloe Bodur wears heritage and spirituality on her sleeve such as citing Hindu Goddesses ‘The 10 Mahavidyas’ as a spiritual muse.
With 'Watch Me' produced to incite confidence, freedom and happiness, this track is welcomed with open arms to fellow party-goers whilst they get back into their social circles.
Watch the visuals for 'Watch Me' right here!
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