AlphaTheta Launches ‘We Become One’ Documentary On The Benefits To Adding Clubbing To Our Wellness Routine.

As consumers are being constantly drowned in information by our favourite ‘influencers’ to improve our wellness routine, it can be difficult to understand what information works well for us. One minute we’re being told to rub potatoes on our skin and the next we’re being told that we should be injecting salmon sperm into it. (wish this was a joke) Frankly, I think I will cut my losses for now and stick to the good old SPF and deal with the consequences later.

However, if there is one thing I can get behind, it’s adding clubbing into my wellness routine. Sure, on the surface that may sound like a ridiculous concept, but AlphaTheta (sister brand to Pioneer DJ) have researched how electronic music effects our brain waves, especially within close proximity of others experiencing the same, and the results were very interesting.

We were lucky enough to attend a screening of the documentary before the official release, which is out now, and found myself engrossed by the different experiences told by a wide variety of industry professionals.

Their new ‘We Become One’ documentary follows renowned DJ Kikelomo on a journey throughout the UK, America, France and many other places to speak to key people to hear about their experiences and their findings, after conducting research on how the brain reacts to electronic music. One of these specialists is Dr. Julia C. Basso, neuroscientist and director of the Embodied Brain Lab. Her findings conclude that when people are dancing to the same music together, specific parts of the brain are triggered simultaneously, which creates a level of synchrony within the crowd, in turn creating a feeling of unity and connection. Something so simple can be beneficial to one’s mental state, as humans have an innate desire to feel connected to one another.

Daniel Levitin, renowned cognitive psychologist, neuroscientist and musician, explains how neurons in our brain activated when listening to electronic music, creating a wave-like phenomenon of electrical impulses. These impulses are created to produce and release chemicals which are used by our body and brain to reduce stress and anxiety. Other key speakers in the documentary include American DJ and record producer Seth Troxler as well as American musician Moodymann.

Right now, the UK is suffering from a crippling cost of living crisis, which is just one of the reasons that the younger generation are seemingly rejecting the notion of clubbing, and of course many clubs getting shut down permanently as a result. However, growing up, clubbing was looked at as a way to shake off the stresses of the working week and just have fun, which I think is one of the main factors that the younger generation are missing. 

The ‘third place theory’ presents the idea of everyone needing a space to gather that is outside work and home environments to increase a sense of belonging and social inclusion. With so many clubs getting shut down and more and more people working from home, our third place is increasingly becoming more difficult to find. This lack of a third place can alone add to the stresses of life as there is no way of just letting loose.

‘We Become One’ is a powerful and informative documentary which really challenges the negative light that clubbing has been put under for so many years. Instead, it looks at how it has been used as a haven for so many under privileged groups in history and how music is the one language that we can all communicate through.

So, maybe put the potato skins aside this weekend and put your dancing shoes on instead, to see if going out with your friends improves your wellness routine.