ABAGA VELLI Unveils 'The Truth' Collection: A Beacon of Authenticity in the Turmoil of High-End Fashion

New Wave
Jan 5, 2024
2 min read

ABAGA VELLI is emerging as a distinctive force, ready to make a significant impact with the launch of its e-commerce site. This eagerly anticipated event not only mark the unveiling of exclusive pieces but also introduce the world to a new collection entitled "The Truth," reinforcing the brand's commitment to authenticity and individuality.

ABAGA VELLI, derives its name from the acronym 'Art Brings Access, Grants Ascendance.' Specializing in utilitarian, modular clothing with artisanal finishes, the brand's creations are deeply rooted in community, culture, and displacement. Each garment serves as a canvas reflecting lived experiences and extensive research, creating a unique narrative that has resonated with a devoted following.

ABAGA VELLI has garnered a prestigious list of supporters, including influential figures such as Little Simz, Obongjayar, Rema, Daniel Kaluuya, and John Boyega. Crafted in London, The brand's commitment to a nomadic diasporan design language is evident in the use of fabrics sourced from around the world, adding a diverse and rich texture to its creations.

"The Truth" collection, set to be unveiled with the launch of the e-commerce site, is a powerful expression that encapsulates the essence of sanity amid turmoil, misinformation, and ignorance. Guided by the principle that "In a room full of turmoil, misinformation & ignorance, most times all you have is the truth to keep you sane," each piece becomes a visual testament to authenticity.

In a fashion landscape often clouded by trends and fleeting influences, ABAGA VELLI's collection stands as a beacon of truth. It celebrates the strength found in one's convictions and identity, offering refuge in a world characterized by uncertainty.

As ABAGA VELLI invites the world to explore its e-commerce site and discover the exclusive pieces and The Truth collection, it reinforces its position as a brand that goes beyond aesthetics. They seek a statement of identity and conviction.

Shop the collection HERE

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