Valterri Bottas Joins Tommy Hilfiger for F1 Fanwear Launch

May Uddin
1 day ago
2 min read

Ahead of the British Grand Prix, Tommy Hilfiger welcomed fans to a special event at its Regent Street flagship in London to celebrate its partnership with the Cadillac Formula 1 Team. The event featured a guest appearance of VIP Cadillac driver Valterri Bottas to mark the launch of the latest Tommy Hilfiger x Cadillac Formula 1 Team fanwear collection.

Bottas appeared in a timeless, relaxed ensemble donning a classic white trucker jacket over a marine-style navy and white Breton striped T-Shirt, with a pair of Dover denim jeans and white court sneakers from the brand Summer 2026 collection

Audiences had a chance to sit down with Bottas for a Q&A by BBC1 radio presenter Vick Hope, speaking to fans amidst the swathes of white dominating the collection, answering questions about the races, how he harnesses his confidence, and even who he would switch wardrobes with if he had the chance. (Surprise, while Lewis Hamilton was definitely an option, he chose Sergio “Checho” Perez since they’re “the same size.”)

The Regent Street flagship was transformed into an immersive fan experience inspired by the Tommy Hilfiger x Cadillac Formula 1 Team partnership. Visitors took part in interactive activities, including customising branded tote bags with their initials and F1 patches and reflex-testing games alongside dedicated content creation spaces. Entertainment was provided by London-based DJ Jadex, while bespoke artwork by multidisciplinary artist Louis Nicolas Darbon reimagined the store's windows as a tribute to the Cadillac Formula 1 Team car.

The collection itself paid homage to F1-style lines and imagery with the Cadillac and Hilfiger logos splashed alongside each other, while still keeping the classic American athletic identity of Tommy Hilfiger. The line offers a focused edit of three staple gender inclusive styles, featuring a varsity jacket, T-shirt and polo in the partnership's signature red, white and blue colour palette all inspired by the official team kit.

Tommy Hilfiger's latest collaboration reflects Formula 1's evolution beyond motorsport into a global lifestyle and entertainment brand,with Hilfiger continuing to celebrate the sport's growing cultural influence while supporting the team's debut 2026 season and a new era of American innovation in Formula 1.

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